CPQ Software Options 2026

Phil Turton

Jul 18

11 min read

Updated: 2 days ago

If your sales team is spending more time building quotes than closing deals - or if pricing errors and approval bottlenecks are slowing down your revenue cycle - you are not alone. For businesses selling configurable products or complex services, the quoting process is one of the most friction-heavy parts of the sales motion, and one of the most expensive to get wrong. Configure, Price, Quote (CPQ) software exists to solve exactly that problem: replacing manual, error-prone quoting with a structured, automated process that gives sales teams accurate quotes in minutes rather than days.

The CPQ market has matured considerably, with AI-driven pricing guidance, deep CRM integration, and subscription billing connectivity now expected as standard across the leading platforms. This guide covers the leading CPQ software options evaluated independently. Viewpoint Analysis is a Technology Matchmaker, helping sales and revenue operations leaders find and select the right technology fast.

Included CPQ Software Vendors

This guide covers the following CPQ platforms, evaluated independently across enterprise and mid-market tiers. Our viewpoint on each vendor follows below.

What is CPQ Software?

CPQ stands for Configure, Price, Quote - and the name captures the three core problems the software solves. Configuration handles the complexity of defining what a customer can buy: which product options are compatible, which combinations are valid, and what the resulting specification looks like. Pricing applies the right price to the configured product, taking into account volume discounts, customer-specific pricing agreements, regional pricing, promotional rules, and margin thresholds. Quoting assembles the configured, priced solution into a professional, accurate proposal document that can be sent to the customer and tracked through the approval and negotiation process.

For businesses selling straightforward products at fixed prices, a CRM or ERP system is usually sufficient for quoting. CPQ becomes essential when products are configurable (with interdependent options and rules), when pricing is complex (with multiple discount tiers, contract pricing, or dynamic market-based pricing), or when the quoting process involves multiple approvals, legal review, or contract generation. Industries with strong CPQ adoption include manufacturing (engineered-to-order products), technology (software licensing and subscription bundles), telecommunications (service packages and infrastructure), and professional services (scoped project proposals).

In 2026, the boundary between CPQ and adjacent categories - particularly contract lifecycle management (CLM) and revenue lifecycle management (RLM) - has blurred considerably. Many CPQ vendors have extended their platforms to cover contract generation, e-signature, subscription management, and revenue recognition, creating a broader revenue operations suite rather than a standalone quoting tool.

How to Find CPQ Software

The CPQ market is more fragmented than it appears at first glance. Some platforms are purpose-built for specific industries (manufacturing, telecoms) while others are designed primarily as CRM extensions (Salesforce CPQ). Navigating this landscape and identifying which platforms genuinely fit your product complexity, pricing model, and CRM environment requires structured research.

💡The fastest starting point is the free Longlist Builder at Viewpoint Analysis, which generates a tailored vendor list matched to your requirements in minutes - no registration required and no vendor influence over the results. Just answer a few simple questions and we will check your needs against our 4,000+ vendor list and our 170+ software options reports - giving you a longlist and a shortlist to start looking at.

If you would prefer to have relevant CPQ vendors come to you rather than researching the market yourself, the Technology Matchmaker Service handles the outreach and coordination, presenting a shortlist of well-matched vendors directly to your team and saving weeks of discovery work.

Enterprise CPQ Software Options 2026

Salesforce CPQ (now part of Salesforce Revenue Cloud) Salesforce CPQ has long been the most widely deployed CPQ platform among Salesforce CRM customers, built natively on the Salesforce platform. Salesforce has now stopped selling Salesforce CPQ to new customers, although existing customers continue to receive support and critical fixes. Its successor is Revenue Cloud Advanced, part of the Agentforce Revenue Management suite, which brings product catalogue, pricing, quoting and contracting together on the Salesforce platform, with Revenue Cloud Billing available alongside. There is no simple upgrade path from Salesforce CPQ, so existing customers should plan the move as an implementation project in its own right. Revenue Cloud Advanced suits organisations committed to Salesforce that want quoting and revenue processes on the same platform as their CRM.

Oracle CPQ (formerly BigMachines, acquired by Oracle in 2013) is one of the most established enterprise CPQ platforms in the market, with particular strength in complex product configuration, guided selling, and integration with Oracle ERP and Oracle CX Sales. It is widely used in manufacturing, technology, and telecommunications for organisations with highly complex product catalogues and multi-step approval processes. Oracle CPQ's rules engine is one of its core technical differentiators - it can handle very large numbers of product configuration rules and pricing conditions without performance degradation. For Oracle ERP and Oracle CX customers, the native integration is a significant advantage.

SAP CPQ is SAP's configure, price, quote solution, integrated with SAP Sales Cloud and SAP S/4HANA to provide a connected sales-to-order process for SAP customers. It covers product configuration, pricing, guided selling, and proposal generation, with the native SAP integration enabling accurate pricing and availability data to flow directly from ERP into the quoting process. SAP CPQ is most compelling for large organisations already running SAP as their ERP backbone, where the integration value is immediate. Like SAP's treasury solution, non-SAP organisations rarely evaluate it seriously given the dependency on the broader SAP landscape.

Conga CPQ Conga CPQ comes from the merger of Apttus and Conga, and combines CPQ with contract lifecycle management and document generation. In February 2026 Conga completed its acquisition of the PROS B2B business, bringing PROS’s pricing and CPQ products into the Conga family. Conga now offers CPQ, PROS pricing, CLM and document generation as modules that can be bought separately or together, with an AI layer called AiMe running across them. Conga CPQ has deep roots on the Salesforce platform, and the wider product family gives buyers a route from quote to signed contract with a single provider. It suits mid-sized and large organisations that want quoting, pricing and contracts handled by one vendor.

Vendavo is a specialist pricing and CPQ platform with particular depth in price optimisation, margin management, and deal guidance - making it most relevant for manufacturers and distributors with complex, market-sensitive pricing. Its core differentiation lies in the analytical layer above standard CPQ: AI-driven price guidance that helps sales teams understand what price to quote for a given deal to maximise win probability while protecting margin. Vendavo is typically evaluated alongside PROS by organisations where pricing strategy and margin management are as important as the quoting workflow itself. In July 2026 Vendavo agreed to acquire Model N’s High-Tech business unit, extending its reach into semiconductor and high-tech manufacturing.

PROS Smart CPQ (now part of Conga) PROS Smart CPQ is known for AI-driven pricing and quoting, built on several decades of pricing science. Since February 2026 it has been part of Conga, following Conga’s acquisition of the PROS B2B business, and it remains a distinct product rather than being folded into Conga CPQ. Its strength is pricing intelligence: AI-guided price recommendations help sales teams protect margin on complex, negotiated deals. It suits manufacturers, distributors and other B2B sellers whose quoting challenge is as much about setting the right price as configuring the product.

Tacton CPQ is a specialist CPQ platform built specifically for complex manufacturing environments, with particular strength in constraint-based product configuration for engineered-to-order and configure-to-order manufacturers. Its configurator is built on a constraint solver rather than a traditional rules engine, which makes it significantly more capable when dealing with very large product option spaces where simple if-then rules become unmanageable. Tacton is used by manufacturers of industrial equipment, machinery, and other complex engineered products where the configuration challenge is a genuine technical problem rather than a cataloguing exercise. It integrates with SAP, Salesforce, and other enterprise systems.

Mid-Market and Specialist CPQ Software Options 2026

Combeenation is an Austrian CPQ specialist for mid-sized manufacturers of complex, highly variant products - from industrial machinery and parcel lockers to modular furniture. Its configurator maps the full logic of a product, even when millions of possible combinations exist. It includes real-time 2D and 3D visualisation, rule-based pricing, and one-click quote generation with branded documents, parts lists, and production drawings. Unlike rigid systems, Combeenation is highly flexible and adapts to your processes. The platform is system-independent, integrating with existing ERP, CRM, PIM, and e-commerce systems via API rather than requiring a broader platform commitment. Time to market is a key advantage: results are delivered in weeks or months, not years.

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Logik.io (now part of ServiceNow) Logik.ai, formerly Logik.io, built its name on a fast, logic-based configuration engine for complex products, covering both sales-led and online buying. ServiceNow acquired Logik.ai in 2025, and it now provides the CPQ capability within ServiceNow’s CRM and sales and order management offering. Its engine processes complex product rules quickly, which keeps guided selling responsive for sales teams and customers alike. It suits organisations investing in ServiceNow for customer workflows that want configuration and quoting on the same platform.

Experlogix is a CPQ platform with strong native integration into Microsoft Dynamics 365 and Microsoft Dynamics NAV/Business Central, making it the natural CPQ choice for organisations running Microsoft as their ERP and CRM backbone. It covers product configuration, pricing, proposal generation, and order management, with the Microsoft-native integration providing accurate product and pricing data without the middleware complexity that affects many CPQ deployments. Experlogix is a practical and well-regarded choice for mid-market manufacturers and distributors running Microsoft Dynamics who need a capable CPQ solution without enterprise-level complexity and cost.

DealHub is a revenue platform that combines CPQ, contract management, subscription management, and digital sales rooms in a single connected suite. Its CPQ capabilities cover product configuration, pricing, discount management, and approval workflows, with the digital sales room functionality - providing a collaborative, trackable environment for buyer and seller to negotiate - being a genuine differentiator in the mid-market. DealHub has built a strong following among SaaS and technology companies that sell subscription-based products and want to manage the full deal cycle from quote to signed contract in one platform. It integrates with Salesforce, HubSpot, and Microsoft Dynamics. Its acquisition of Subskribe in late 2025 added subscription management, usage metering and billing, taking DealHub from CPQ into a fuller quote-to-revenue platform.

Zuora CQP approaches quoting from the subscription business model, producing quotes that flow directly into Zuora’s billing and revenue platform. Its strength is handling recurring, usage-based and tiered pricing, along with changes partway through a contract such as upgrades, add-ons and renewals. Alongside it, Zuora Revenue automates revenue recognition under ASC 606 and IFRS 15, giving finance a clear line from quote to recognised revenue. Zuora has been privately owned by Silver Lake and GIC since February 2025. It suits subscription and SaaS businesses for whom billing and revenue recognition matter as much as the quote itself.

Pricefx is a cloud-native pricing platform that covers price management, price optimisation, and CPQ - with pricing analytics being its primary differentiator. Like Vendavo and PROS, Pricefx is most relevant for manufacturers and distributors where pricing complexity and margin management are the central business problem rather than quoting workflow efficiency. Its cloud-native architecture and modular structure allow organisations to start with price management and add CPQ functionality as their requirements grow, which has made it a popular choice for mid-market manufacturers looking to modernise their pricing approach without a full enterprise CPQ deployment.

Quotient is a simpler, accessible quoting tool aimed at small and mid-market businesses that need to produce professional, trackable quotes quickly without the complexity and cost of a full CPQ deployment. It focuses on the proposal and quoting workflow - creating, sending, and tracking quotes with electronic acceptance - rather than complex product configuration or AI-driven pricing. For businesses with relatively straightforward product catalogues that are primarily solving a quoting professionalism and tracking problem rather than a configuration or pricing complexity problem, Quotient offers a practical and fast-to-implement solution.

Not sure which CPQ vendors to shortlist?

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How to Select CPQ Software

CPQ selection has a reputation for going wrong - implementations that overrun, configurations that become unmaintainable, and platforms that are technically capable but never fully adopted by the sales team. Getting the selection right starts with honest scoping of where the complexity actually lies in your quoting process.

ℹ️ Why not ask HUEY for help with your CPQ selection - our AI Technology Matchmaker is trained on all of our Viewpoint Analysis Content - so he's pretty smart!

The first question is whether your primary challenge is configuration complexity, pricing complexity, or quoting workflow. These are related but distinct problems. A manufacturer with thousands of product variants and interdependent options needs a powerful configuration engine - platforms like Tacton, Oracle CPQ, or Logik.io are built for this. A distributor with relatively simple products but complex customer-specific pricing, volume tiers, and margin rules needs pricing sophistication - PROS, Vendavo, and Pricefx are strongest here. A technology company selling subscription bundles that primarily needs to produce fast, professional quotes and manage approvals may find DealHub or Salesforce CPQ more than sufficient.

The second question is CRM alignment. CPQ tools that run natively on your CRM platform - Salesforce CPQ on Salesforce, Experlogix on Microsoft Dynamics - eliminate significant integration complexity and keep quoting data within the system your sales team already works in. Third-party CPQ platforms that integrate with your CRM via API are capable but require integration investment and ongoing maintenance. This is not a reason to rule out third-party platforms, but it is a cost and complexity factor to weigh honestly.

The third is total cost of implementation. CPQ implementations are frequently underestimated. The software licence cost is often the smallest part of the total investment - professional services, data migration, rules configuration, and user training frequently exceed licence costs significantly in enterprise deployments. Asking vendors for reference customer implementation timelines and costs - not just headline licence pricing - is an essential part of the evaluation.

For the longlisting stage, the Rapid RFI from Viewpoint Analysis provides a structured, fast way to qualify vendors against your specific requirements before committing to detailed demonstrations. For shortlisting and the final vendor decision, the Rapid RFP delivers a lean process that reaches a selection decision in weeks. For teams under time pressure, the 30-Day Technology Selection compresses the full process into a single structured programme reaching a vendor decision in under one month.

For a comprehensive guide to the full selection process, the Enterprise Software Selection Playbook 2026 is the definitive reference for revenue operations and technology leaders approaching a CPQ evaluation.

Summary

The CPQ software market in 2026 spans a wide range of capability and complexity - from highly specialised manufacturing configurators and AI-driven pricing engines at the enterprise end, to accessible quoting tools for straightforward sales processes at the mid-market end. The common thread across the category is the shift from manual, spreadsheet-based quoting to automated, data-driven proposal processes that reduce errors, accelerate deal cycles, and give sales teams pricing guidance rather than leaving them to negotiate on instinct.

Three key takeaways for buyers approaching this market: first, identify where your complexity actually sits - configuration, pricing, or workflow - before evaluating platforms, because the leaders in each area are different. Second, CRM alignment is a meaningful evaluation criterion: native CPQ tools for your CRM platform reduce integration risk significantly, and the trade-off between native capability and best-of-breed functionality is worth examining carefully. Third, implementation cost is routinely underestimated in CPQ projects - professional services and configuration effort frequently exceed software licence costs, so total cost of ownership comparisons should include realistic implementation estimates, not just headline subscription pricing.

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How Viewpoint Analysis Can Help

Viewpoint Analysis helps sales, revenue operations, and technology leaders find and select the right CPQ software faster, with independent guidance at every stage and no vendor bias.

The first place to start in every case is to Ask HUEY - he can introduce you to vendors, book demos, build longlists and shortlists - he's very smart.

Our free Longlist Builder to generate a matched vendor list in minutes.
Use the Technology Matchmaker Service to have the most relevant CPQ vendors come to you.
Structure your evaluation with the Rapid RFI and reach a decision with the Rapid RFP.
For teams on a tight timeline, the 30-Day Technology Selection compresses the full process to under a month.
The Enterprise Software Selection Playbook 2026 is the definitive reference for buyers who want to go deeper on selection methodology and governance.

For help at any and every stage of your vendor selection, our IT Buyer Help Services are here for you 👇👇👇👇

Start Your CPQ Software Search Today

If you are currently evaluating CPQ software or looking to replace an existing quoting tool, request a call with Viewpoint Analysis and we will help you find the right platform fast.

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