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Privacy Policy

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Viewpoint Analysis Ltd ("Viewpoint Analysis", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

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This Privacy Policy explains what personal information we collect, how and why we use it, who we may share it with, how long we keep it and the rights you have in relation to your information.

 

Viewpoint Analysis Ltd is the controller of the personal information described in this policy.

Viewpoint Analysis Ltd
3rd Floor, St Paul's House
23 Park Square South
Leeds
West Yorkshire
LS1 2ND
United Kingdom

 

For questions about this Privacy Policy or the way we use your personal information, please contact us through the contact details provided on our website at www.viewpointanalysis.com.

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1. Information we collect

 

Depending on how you interact with Viewpoint Analysis, we may collect and process information including:

• your name;

• job title and employer;

• business email address and telephone number;

• information you provide when contacting us or completing a form on our website;

• information you provide when participating in research, meetings, events, surveys, interviews or advisory activities;

• information about your organisation, technology requirements, projects or areas of interest;

• information relating to services you purchase from us or provide to us;

• records of communications and meetings with us;

• information about how you use our website, including pages viewed, links clicked, traffic source and other website analytics information; and

• publicly available professional and business information.

We primarily process business and professional information and do not intentionally seek to collect sensitive personal information unless there is a specific and legitimate reason to do so.

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2. How we obtain personal information

 

We may obtain information:

• directly from you when you contact us, complete a form, speak with us, attend an event, participate in research or use one of our services;

• from your employer or another person within your organisation;

• through introductions and referrals;

• from customers, technology vendors, partners and other business contacts;

• from publicly available business sources, such as company websites, professional networking platforms and public directories; and

• through our website and associated analytics technologies.

Where we obtain personal information from another source rather than directly from you, we will use it in accordance with applicable data protection law and this Privacy Policy.

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3. How we use personal information

 

We may use personal information to:

 

Respond to enquiries

 

We use your information to respond when you contact us, request information, arrange a meeting or ask us about our services.

Our lawful basis will normally be our legitimate interests in responding to business enquiries or taking steps at your request before entering into a contract.

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Provide our services

 

We use personal information to deliver our consulting, research, technology selection, content, advisory, Technology Matchmaker and related services.

Where you or your organisation has engaged us, our lawful basis may be the performance of a contract or our legitimate interests in providing services to our business customers.

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Technology Matchmaker and introductions

 

Where an organisation asks us to help identify appropriate technology vendors, service providers or other potential partners, we may process information about the organisation, relevant contacts and its technology requirements.

Where appropriate, we may introduce relevant parties to one another and share the information reasonably required to facilitate that introduction.

We will not knowingly disclose personal contact information to another organisation for unrelated marketing purposes simply because someone has used our website or read our content.

 

Research and content

 

We may use information provided through interviews, briefings, surveys, research discussions and other interactions to inform our analysis, reports and content.

Where information or comments are intended to be attributed to an identifiable individual, we will make this clear where appropriate.

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Manage customer, vendor and partner relationships

 

We use business contact information to manage relationships with customers, prospective customers, technology vendors, Market Partners, Matchmaker Partners, research participants and other organisations with which we work.

Our lawful basis is generally our legitimate interest in operating and developing our business and maintaining relevant professional relationships.

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Business development and marketing

 

We may contact business professionals about Viewpoint Analysis services, research, content, events or opportunities where we believe these are relevant to their professional role.

We may use contact information supplied directly to us or obtained from appropriate publicly available business sources.

Where we rely on legitimate interests for business-to-business communications, our interests include developing our business, identifying organisations that may benefit from our services and maintaining relationships within the technology industry.

We consider whether the use of personal information is necessary and proportionate and whether the individual's rights and reasonable expectations override those interests.

You can ask us to stop sending you marketing communications at any time. We will honour such requests and may retain limited information on a suppression list to ensure that we do not contact you again for marketing purposes.

Where consent is required by law for a particular form of marketing, we will obtain that consent.

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Operate and improve our website

 

We may use information about visits to our website to:

• understand how people find and use the site;

• measure the performance of our content;

• understand which links and resources are used;

• diagnose technical issues; and

• improve our website, content and services.

Some of this activity involves cookies and similar technologies. More information is provided below.

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Administration, security

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Viewpoint Analysis Ltd (the Company) respects individuals’ rights to privacy and to the protection of personal information. The purpose of the privacy policy is to explain how we collect and use personal information in connection with our business. We may update our privacy policy from time to time. We would encourage you to visit our website regularly to stay informed of the purposes for which we process your information and your rights to control how we process it. The Company’s full Privacy Policy is available on request.

The Company believes that the responsible use of personal information collected through this website is critical to its business objectives and reputation. As part of our commitment to privacy, we have adopted this online privacy statement. The extent and type of personal information we hold and use concerning you depends on the information you have provided to the Company. We only use your personal information to respond to your requests and to provide you with information about the Company's services, unless we obtain your permission to use your personal information for other purposes.

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Why do we need to collect and store personal data?

The Company will process (i.e. collect, store and use) the information you provide in a manner that is compatible with Data Protection Legislation. Wherever possible, we will seek your direct consent at the time that the information is provided, for example on the application for employment. When you provide the information you will be told what it will be used for and with whom it will be shared.

Your information will be retained for a specified period to enable you or the Company to deal with any follow-up actions. The information will then be destroyed in a controlled manner. The retention of this information will be in accordance with the Company’s Privacy Policy.

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Sharing with organizations providing services to us

The Company engages various third parties to provide services to us for specific functions in order to fulfill our contractual obligations to you, and this may mean that it is in our legitimate interests to share your personal data with them because we may not have the capabilities to provide those services independently. In each case, we will ensure that these third parties are only allowed to use your personal data in order to provide the relevant services to us. We will always make sure that we use organizations that we trust to look after your personal data appropriately and as required by applicable laws.

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Sharing data to comply with laws

There may be scenarios where the Company is subject to a legal obligation to disclose or share your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime. Wherever possible your consent will be obtained at the time the information is collected.

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Security of your personal data

The Company takes the security of your data very seriously. We have implemented various strategies, controls, and measures to keep your data secure and we keep these measures under close review.

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Your rights and how to contact us

The law gives you a number of rights in relation to your personal data and our use of it. You have the right:

• to ask us not to use your personal data for direct marketing purposes

• to ask to see what personal data we hold about you and to find out about the way that we process the data (and in some circumstances, you can ask us to provide a copy to a third party)

• to ask us to correct or update any personal data which is inaccurate

• to ask for personal data to be deleted in some (but not all) circumstances where there is no good reason for us to continue to use it

• to ask us to temporarily stop using your data if you don’t believe that we have a right to use it, or to stop us from using your personal data where there is no good reason for us to continue to use it

• not to be subject to decisions made solely on the basis of ‘automated processing’ (i.e. the right not to be subject to decisions made solely by algorithms or computers without input from a human) in certain circumstances.

If, at any time, you would like to exercise any of the rights listed above, or if you have any queries or concerns about the way that we use your personal data (or any questions about this privacy policy), you can contact us at Viewpoint Analysis Ltd, 3rd Floor, St Paul's House, 23 Park Square South, Leeds, West Yorkshire. LS1 2ND

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