How Do You Connect 'Business Need' With 'Technology Solution'?
You instinctively know when your business or department has a problem. When there is something that just isn't working as you want it to....
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- May 26
- 3 min
5 Mistakes To Avoid When Working With the Major Tech Vendors....
Are you soon to be in the market for enterprise technology? If you are, and if you are looking to work with the top tech companies, here...
- May 5
- 2 min
Do you speak the same language as your customer?
When you communicate with your target customers - do you speak the same language? Do you use terminology that they use internally to...
- Apr 26
- 2 min
Do you sell when you buy? Here's why you should.
The next time you buy enterprise technology - keep in mind that you are also selling..... What do we mean by that? 👇 If you want the...
- Mar 28
- 3 min
When things go a little too quiet....
Things are going well - the relationship between the buying and selling teams couldn't be better. Conversations are friendly and take...
- Mar 7
- 4 min
How DO YOU make your final vendor selection?
So, you've done your initial market sweep - you've spoken to a number of potential vendors to see if they can meet your need. You've then...
- Feb 23
- 1 min
The (next to) Last Step In Your IT Purchase Process?
So, we all know what the last step in your IT purchase process is - signing on the dotted line with your chosen IT vendor and/or the...
- Jan 7
- 1 min
Sales Team Services - helping IT vendors to sell more.
With the start of 2022, we bring a change to Viewpoint Analysis Ltd. We welcome a new service area focusing upon IT vendors - Sales Team...
- Dec 8, 2021
- 1 min
"ABM - Account Research" - Vendor Service.
A new service from Viewpoint Analysis - our Account-Based Marketing (ABM) Account Research, aims to help marketing teams to get the...
- Oct 18, 2021
- 2 min
THE Technology Longlist...
October 28th sees the publication of our first 'Viewpoint Analysis Longlist' report - but what's it all about? Well, each month we will...
- Aug 2, 2021
- 3 min
A 90 Day Plan Needs Baseline Facts.
A 90-day or indeed a 100-day plan is a critical component for any new sales or regional leader. Showing your new business that you can...
- Jul 28, 2021
- 2 min
High Performing Sales Teams and Loss Reviews.
Why loss reviews are SO important to create a high-performing sales team. The world of IT sales is not for the faint-hearted. Losing is a...
- Jul 22, 2021
- 3 min
The RFP is dead....there is a better way.
The RFP - for so long the standard approach to buying IT equipment and services....is dead. Or at least on its last legs. The world has...
- Jul 14, 2021
- 1 min
Technology you NEED to know about.....
There are thousands of technology vendors across the globe - start-up, scale-up and established vendors of differing shapes and sizes....
- Jun 28, 2021
- 3 min
Why it doesn't help to compare.....
You know the old saying about comparing apples and oranges? Well there is some logic in it. It feels like IT vendors can easily fall into...
- Apr 27, 2021
- 4 min
Viewpoint Analysis and Bridge Building.....
Ok so I guess you are wondering what building bridges has to do with this business called Viewpoint Analysis and the whole area of Vendor...
- Jan 19, 2021
- 1 min
Want to discover a new IT vendor every day this year?!
One of our most important goals is to educate the market about the full breadth and capabilities of the world's very best IT vendors....
- Dec 5, 2020
- 3 min
This will get your big decisions right - most times.
Agility is a critical capability for any business right now. Making quick decisions. Acting upon those decisions and putting new...
- Oct 10, 2020
- 3 min
One of the 'leaders' or making up the numbers?
As an IT vendor, being 'one of the leaders' is like making up the numbers. In this article we explore why it's important to be different.
- Aug 9, 2020
- 2 min
Catching the sunshine in the Covid-19 storm.
The economy has perhaps never been in such a state of turmoil - in individual countries and across the globe. For IT vendors, this is...