When you're looking for a reliable, performance‑driven technology vendor - especially one centered on digital experience and...

An RFI (or request for information) is usually the first step in the procurement process. It is a tried and trusted way to research the...

Who are SmartRecruiters? SmartRecruiters is an enterprise talent acquisition (TA) platform - an applicant tracking system (ATS) with...

Has your IT relationship broken down or on the brink of it? If you are looking for an IT mediator, someone to help mediate between the...

If you are soon to be entering the market for new software - you will likely be writing a software RFP - a request for proposal built...

Warehouse Management Software is a fundamental technology for a range of key industries - from manufacturing to retail, and from...

Astronomer is a global software business operating in the data area, offering one platform for a company's entire data pipeline...

An RFP isn’t just a formality – it’s your chance to shape the buying process and attract the right suppliers. In this blog, we explain what an RFP writer does, how to write an RFP that gets real responses, and why investing in the right structure and message can save weeks of wasted effort.

When enterprise technology vendors think about marketing and selling their solution, they often focus too narrowly on individual personas...

Have you considered using an IT Mediator? A person or company that can sit between the IT supplier and the customer and be the middle ground? It's a much better way of solving disputes and much cheaper and less damaging than going down the legal road.

Many UK businesses have never issued a formal software RFP or RFI before, and many IT vendors haven’t been trained to respond effectively. At Viewpoint Analysis, we support both sides with expert help, from writing and running RFPs to coaching sales teams on how to respond and win. Whether you're buying software or bidding to supply it, our RFP support services make the process faster, clearer, and more successful.

If you’re seeing low customer health scores or worrying signs from key accounts, it’s time to act. In this blog, we explore what a Customer Health Score is, why it matters, and how IT vendors can take practical steps to improve it. From conducting structured Customer Success Checkups to acting on early warning signs, we share proven strategies to boost satisfaction, strengthen relationships, and protect renewal outcomes.

At Viewpoint Analysis, we partner with companies around the world to research their ABM accounts, helping them understand each prospect...

Looking for a new CRM solution for your business, take a look at our latest blog highlighting the UK CRM software vendors that you should take a look at for your long list of potential options.

It’s the question every technology vendor should  be asking - what do buyers really think about us? You might have your own assumptions....

Running an RFP doesn’t need to take months. At Viewpoint Analysis, we help you run a structured, collaborative, and effective RFP in just 30 days. This blog shows how -and why speed matters when selecting new enterprise technology.

If you’ve been exploring ways to improve customer experience or win more business, you’ve likely come across two important terms: Voice...

It's easy to assume that when a software solution or IT service isn't working well, the answer is to replace it. But in many cases, the...

Looking for sample RFP questions? Well, perhaps there is a different approach that you can take. When looking to run a selection process...

What are 1:Few ABM Accounts? 1:few ABM accounts are a company's target accounts but are deemed to be a little less important than their...