If you work in Finance, FP&A, or business operations at a mid-to-large enterprise, there is a good chance you have heard of Pigment. And if you haven't yet, the people around you almost certainly have. Founded in Paris in 2019 by Eléonore Crespo and Romain Niccoli – a former VC investor at Index Ventures and a seasoned tech entrepreneur who co-founded the European adtech success story Criteo – Pigment has grown at remarkable speed from a challenger startup into one of the mos

If you run marketing or analyst relations at a technology start-up or scale-up, you already know the frustration. You have a genuinely compelling product, real customer wins, and a clear point of view on your market. Yet when you approach the big-name IT Industry Analyst firms - the ones whose reports get quoted in every enterprise procurement process - the response ranges from politely non-committal to radio silence. The same thing happens when it comes to SEO and Generative

Companies of all shapes and sizes are looking to implement AI right now. The question for many is how to sort the best from the rest. As a Technology Matchmaker, Viewpoint Analysis are often asked for technology advice as we run our Technology Innovation Series and Technology Matchmaker Services. In this blog, we outline 25 enterprise AI technology ideas that might be worth looking at. From automating knowledge work and transforming customer service, to accelerating legal rev

Artificial intelligence has moved from a buzzword to a boardroom priority in the space of just a few years. Organisations of every size and in every industry are now actively evaluating AI technology - whether that means deploying a standalone AI tool, embedding AI capabilities into an existing platform, or investing in a more strategic AI infrastructure. The market opportunity is real. But so is the complexity. Indeed, it's the fastest growth area for Viewpoint Analysis - he

Learn about the new and exciting ADP Lyric HCM solution - a brand-new HR solution developed by one of the most prominent HR vendors in the world.

ServiceNow's AI, Data, and Analytics strategy explained - how they are moving from workflows to the AI platform for business transformation to change the market.

What Is IT Procurement? IT procurement is the end-to-end process by which an organisation identifies, evaluates, selects, and acquires technology - hardware, software, services, or a combination of all three. It covers everything from the initial recognition that a technology need exists, through to contract signature, implementation, and ongoing vendor management. IT procurement gives organisations a competitive edge: the right technology, at the right price, with the right

A definitive guide to understanding your future customers, winning more deals, and keeping more of the customers you have. Introduction - Why Buyer Understanding is Crucial For Technology Vendors Most enterprise technology vendors believe they know their buyers. They have personas. They have CRM data. They have years of sales experience in the room. But when you look closely at how sales and marketing decisions are actually made - the messaging chosen, the accounts targeted,

Account Profiling is probably the very first step that any sales or marketing team takes in order to target a new account. It is therefore one of the most important activities that can be performed when investing in a new account patch or a new list of target accounts. Viewpoint Analysis acts as a 'Technology Matchmaker' - and one-half of what we do is to help sales teams to understand their customers better. That begins with account profiling or account research and we do a

You’ve made it onto the shortlist. The RFP request lands in your inbox, and this is your chance to prove your value. But here’s the problem: most RFP responses never get read in full. They’re too long, too generic, and too hard to follow - and most teams responding to the RFP have never been in the recipient's shoes. A winning RFP response doesn’t just answer questions. It tells a clear story that demonstrates your understanding of the customer, their challenge, and why you a

Getting the Deal-Based Marketing basics right can be the difference between a sales pipeline that converts, and one that stagnates. Done well, Deal-Based Marketing can really accelerate warm leads through pipeline stages and see competitors out-maneuvered. What is Deal-Based Marketing? Deal-Based Marketing (DBM) is the art of marketing to an already engaged prospective customer in order to amplify sales messaging, differentiate the business, and increase the chances of sales

If you work in HR, Learning & Development, internal communications, or corporate training, chances are you have heard of Synthesia. And if you have not yet, you almost certainly will. Founded in London in 2017 by Victor Riparbelli, Lourdes Agapito, Matthias Niessner, and Steffen Tjerrild - researchers and entrepreneurs from UCL, Stanford, and Cambridge - Synthesia has grown from an ambitious AI research project into one of the most exciting enterprise technology companies in

The most comprehensive playbook for enterprise software selection. Looking at every aspect of vendor selection - from finding to selection and scoring. All in one blog.

Getting the most out of your IT vendors and service providers rarely happens by accident. It requires intentional engagement, clear expectations, and a disciplined approach to accountability. Whether you're dealing with an enterprise software vendor, a managed service provider, or a SaaS platform, the following checklist gives you a concrete starting point for driving meaningful service improvements. Viewpoint Analysis works with companies around the world to help them improv

Every organisation is sitting on a mountain of knowledge it can barely use. It lives in emails, chat messages, project management tools, shared drives, wikis, CRM records, HR systems, and dozens of other platforms that were never designed to talk to each other. Employees spend hours every week searching for information, waiting for answers, and repeating work that has already been done elsewhere in the business. The result is wasted time, slower decisions, and frustration at

If you work in IT, knowledge management, or enterprise productivity, chances are you've been hearing a lot about Glean. And if you haven't yet, you will. Founded in 2019 by former Google engineers Arvind Jain and T.R. Vishwanath in Palo Alto, California, Glean has grown with remarkable speed from a smart enterprise search tool into one of the most talked-about Work AI platforms on the market. With a valuation of $7.2 billion as of June 2025 and annual recurring revenue that d

Working with an IT procurement consultant can be a real advantage, in this article we explore why it can be so helpful, and when to use them

Selecting the right technology solution is one of the most consequential decisions your organization will make. Get it right, and you'll have a platform that drives efficiency, supports growth, and delivers measurable ROI for years. Get it wrong, and you're looking at implementation delays, user adoption challenges, and the costly prospect of starting over in a year or two. For many organizations, the Request for Proposal (RFP) process represents the structured pathway to mak

Selecting the right data technology is one of the most foundational decisions a data or IT leader can make. Data management systems directly influence how effectively an organisation integrates, governs, cleanses, and leverages data across the business. From master data management and data integration to data quality, cataloging, and governance, the right technology enables trusted, accessible data that powers analytics, operational systems, and strategic decision-making. The

Selecting the right Enterprise Resource Planning (ERP) system is one of the most consequential technology decisions an organisation can make. An ERP sits at the operational heart of the business, integrating finance, supply chain, manufacturing, procurement, inventory, and often HR into a single platform. When done well, it drives efficiency, improves data accuracy, and enables better strategic decision-making. When done poorly, it can become a source of disruption, cost over