If you’ve been exploring ways to improve customer experience or win more business, you’ve likely come across two important terms: Voice...

It's easy to assume that when a software solution or IT service isn't working well, the answer is to replace it. But in many cases, the...

Looking for sample RFP questions? Well, perhaps there is a different approach that you can take. When looking to run a selection process...

What are 1:Few ABM Accounts? 1:few ABM accounts are a company's target accounts but are deemed to be a little less important than their...

SaaS contract churn is a persistent challenge for software vendors. Losing a customer at renewal time not only impacts revenue but can...

If you want to improve your sales closing rates and your team's sales skills, running loss interviews is a crucial activity. Nobody wants...

Do you really know your buyer, or is your marketing and sales team guessing? Understanding your buyer is the key to winning new...

How do you get the most out of your IT vendors and ensure IT service improvement? When a new software partner is chosen or a new service...

So what are Software Evaluation Criteria? You've probably heard it described as "evaluating vendors," but that's not quite right....

Selecting a vendor is a critical step in the procurement process. It can be one of the most time-consuming parts of the process, so it's...

SaaS or to give it its formal name - Software as a Service - is just another way of procuring software. As such, if you are soon to be...

What is The Voice of the Buyer? You may be familiar with the term Voice of the Customer, but the Voice of the Buyer is subtly different....

Sales Services are a group of services that support the sales team with key administration and general sales help. They streamline the...

Sales territory planning is a crucial part of any sales leaders capabilities. Getting it right can be a game-changer. Getting it wrong...

Account-based marketing (or ABM for short) is a hot topic in the marketing industry. An increasing number of businesses are turning to...

Route Planning Software is a crucial piece of technology for any company that needs to plot a route between two or multiple points. Be...

Account Profiling is probably the very first step that any sales or marketing team takes in order to target a new account. It is...

Getting the Deal-Based Marketing basics right can be the difference between a sales pipeline that converts, and one that stagnates. Done...

Deal-based marketing is all about differentiating a company's products or services so that they can create a better chance of winning a...

IT procurement plays a critical role within most technology-focused businesses. Our new IT procurement training course aims to offer...