Vendor Awareness
​Viewpoint Analysis is a 'Technology Matchmaker' and although our primary focus is on helping enterprise buyers understand the technology market, the other side of the equation is absolutely crucial - generating awareness of great technology vendors and their products and services.
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We help enterprise IT buyers to make sense of a busy market by producing a range of content - from our flagship Software Options reports to Buyer Guides, Vendor Profiles, and more.
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Services
Blog and Report
Content
We research the market and write blog content in a variety of forms (e.g. X Software Options, What is X, How to Buy Y etc) to help enterprise buyers understand the technology market.
Each blog and report is always independent and we retain editorial rights on the content and the vendors within them, but we do allow sponsorship of the individual reports and buyer journeys.
Analyst Briefings
We encourage vendors to book 'analyst briefing calls' with our team so that we can understand more about a vendor's business, or their specific product or service.
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This is crucial to ensuring that we have a broad viewpoint on the market, but also for us to be able to write our reports, advise our clients, and feed our HUEY platform to recommend longlist options.
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If we don't know a vendor in sufficient detail, it's almost impossible to recommend them when a customer requirement comes along.
Content
On-Demand
Our 'Content On-Demand' is designed to help vendor marketing teams (e.g. Product Marketing, ABM, et al) to develop trusted third-party marketing content to support a variety of needs.
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Example use cases may include product, pricing, roadmap, security, and other 'explainers', or supporting content.
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Each piece is delivered in less than a week, and at a bite-sized price. If it is helping enterprise buyers to understand the technology market - that's what's important to us.
Opinion
Pieces
We produce a variety of Opinion Pieces and general content under the Viewpoint Analysis brand, themed around helping customers find new technology (software, hardware, or other)
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These are often independent Viewpoint Analysis pieces of content, but can be sponsored or form a part of a vendor's overall marketing communications
Category
Explainers
Does your ideal customer know what your technology category does? Our Category Explainer Series aims to explain what the technology area is about, who uses it, and why it might be useful.
