Vendor Awareness
How do you stand out from the crowd?
Our Vendor Awareness Services are all about promoting your brand and raising its awareness through our Viewpoint Analysis content.
From 'Vendor Profiles', to our 'Technology Longlist Reports' and our various Opinion Pieces, we aim to help ensure that your prospective customers understand who you are, what you do, and what makes you special. It's a crucial part of what makes us a Technology Matchmaker.
Services
Vendor
Profile
A great way to provide a summary of what you do as a technology vendor. Our Vendor Profile is a one-page overview of your business.
The Vendor Profile explains who you are, what you do, why a company should work with you, and importantly, 'Our Viewpoint' as to what makes your business so interesting.
It's a great asset for start-up and scale-up businesses to communicate with the market and position the brand.
Technology
Longlist
Reports
Our Technology Longlist Reports feature the key players we believe should be included in an initial market assessment. Published on a regular basis, the reports look at specific technology sectors (e.g. CRM, ERP, AI etc).
They are an interesting way for customers to understand the key players in any specific market, and to quickly get started with their initial market outreach and assessment phase (e.g. an RFI or Technology Matchmaker process).
Our Technology Reference Guides are vital. They contain EVERY key software vendor in a range of given markets. For example, our HR Technology Reference Guide contains almost 100 different HR software vendors so that the HR buying community can find ideas and vendor options for all their HR technology needs.
But HR is just one example - we produce them for EVERY major software category, and we distribute them to the key buyers across those markets.
Content
On-Demand
Our new service - 'Content On-Demand' is designed to help vendor marketing teams (e.g. Product Marketing, ABM, et al) to develop trusted third-party marketing content to support a variety of needs.
Example use cases may include product, pricing, roadmap, security, and other 'explainers', or supporting content.
Each piece is delivered in less than a week, and at a bite-sized price.
Opinion
Pieces
We produce a variety of Opinion Pieces and general content under the Viewpoint Analysis brand, themed around helping customers find new technology (software, hardware, or other)
These are often independent Viewpoint Analysis pieces of content, but can be sponsored or form a part of a vendor's overall marketing communications