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Vendor Awareness

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How do you stand out from the crowd? 

Our Vendor Awareness Services are all about promoting your brand and raising its awareness through our Viewpoint Analysis content.

From 'Vendor Profiles', to our 'Technology Longlist Reports' and our various Opinion Pieces, we aim to help ensure that your prospective customers understand who you are, what you do, and what makes you special. It's a crucial part of what makes us a Technology Matchmaker.



A great way to provide a summary of what you do as a technology vendor. Our Vendor Profile is a one-page overview of your business.

The Vendor Profile explains who you are, what you do, why a company should work with you, and importantly, 'Our Viewpoint' as to what makes your business so interesting.

It's a great asset for start-up and scale-up businesses to communicate with the market and position the brand.


Our Technology Longlist Reports feature the key players we believe should be included in an initial market assessment. Published on a regular basis, the reports look at specific technology sectors (e.g. CRM, ERP, AI etc).

They are an interesting way for customers to understand the key players in any specific market, and to quickly get started with their initial market outreach and assessment phase (e.g. an RFI or Technology Matchmaker process).

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We produce a variety of Opinion Pieces and general content under the Viewpoint Analysis brand, themed around helping customers find new technology (software, hardware, or other) 

These are often independent Viewpoint Analysis pieces of content, but can be sponsored or form a part of a vendor's overall marketing communications

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