Voice of the
BUYER 360
The Voice of the Buyer 360 - the most complete picture of how your brand is seen in the market and what your sales and marketing team need to change in order to perform at a higher level.
As a sales or marketing leader, one of the hardest parts of the job is not knowing what you don't know. Too often, it's about making assumptions about what the market thinks of what we are selling, and why we are winning or losing deals. The Voice of the Buyer 360 service changes this completely - providing real, unvarnished feedback from every touchpoint.
Voice of the Buyer - 360
What if Viewpoint Analysis could give you a full 360-degree understanding of your key stakeholders - every key touchpoint and what they believe is working well or could be improved? Well we can!
We pull all our Voice of the Buyer services together under one umbrella:
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Interviewing recent wins - why did they choose you?
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Interviewing recent losses - what were you missing?
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Interviewing your tenured customers - why you?
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Interviewing your targets - do they know you?
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Interviewing your most experienced sales members.
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Interviewing your Customer Success team.
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Interviewing your resellers.
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And more....
It gives you an unprecedented market understanding to underpin your corporate messaging. Unbiased, unfiltered feedback to take the guessing away.
Who Is Your
360?
Every team has a different idea of their 360-degree feedback constituents, that's why we aren't prescriptive about this. Our service has a number of interviews that can be purchased (e.g. 15 interviews), and we apportion those interviews into the buckets that our customer thinks appropriate.
Maybe we spend more time looking at lost deals and weigh the interview mix more towards those, or maybe we want to hear from a wide mixture of people - it's all good with us.
Why Viewpoint
Analysis?
Why is Viewpoint Analysis the right team to help you with this challenge? Simple - we are uniquely suited to perform the Voice of the Buyer 360 research:
* We sit in the middle of the IT buyer and seller equation - we run super-quick technology selection processes helping businesses to find and select new technology.
* We work with technology vendor sales and marketing teams to understand their potential buyers and their customers.
We are completely agnostic and work with complete discretion.
