about us
Clarity in
a crowded
market
Viewpoint Analysis helps IT buyers and technology vendors find their ideal partners and drive long-term success.
Who We Are
We are Technology Matchmakers. Sitting between IT vendors and IT buyers, since 2021, we have been helping two main groups:
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For enterprises, we help IT and business leaders find, select, and improve enterprise technology. From discovering what’s possible, to running fast, low-risk selection processes, to fixing or replacing underperforming systems - we take the weight off internal teams and help organisations move forward with confidence.
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For vendors, we help technology vendors understand their buyers, attract the right accounts, and keep key customers. That means deep buyer and account insight, credible market-led content, and independent customer health checks that reduce churn and improve renewals.
What We do
Everything we do supports one of two audiences and follows a simple lifecycle. This keeps our work focused, coherent, and easy to understand.
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For End Users:
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Find ➡️ Select ➡️ Improve
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For IT Vendor Sales and Marketing:
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Understand ➡️ Attract ➡️ Keep
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We are building a bridge - bringing the two parts of the IT buyer and seller equation together like never before.
Why Viewpoint Analysis
Viewpoint Analysis is unique in the industry - sitting in the middle of the IT buyer and seller community and helping both to understand one another a little better.
We are fiercely independent - we don't resell or take a margin on anything our customers buy. We work solely for our customers' best interests at all times.
We are very proud of the fact that over 90% of our customers work with us again in the future. We are trusted to deliver, and we do our best to go over and above expectations at every opportunity.
Our
Mission
We are on a mission and we'd really like your help. Our plan is:
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To bring clarity to a noisy market.
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To help buyers make fast and confident technology decisions.
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To help vendors better understand future buyers and existing, valued customers.
Viewpoint Analysis sits in the middle of the enterprise technology ecosystem. We are independent, commercially minded, and focused on outcomes rather than theory. We do not sell technology. We help make better technology decisions - and better technology relationships.
About the
Founder
Phil Turton founded Viewpoint Analysis to speed up the technology selection process, and to break down the walls between enterprise buying teams and the vendor community.
With years of experience working with both enterprise buyers and technology vendors, Phil saw the need for a specialist firm that could sit between both sides of the market - helping buyers make quick and confident decisions and helping vendors better understand their customers.
Today, while Phil continues to lead the business, Viewpoint Analysis is built as a scalable, independent firm focused on delivering clarity and confidence to enterprises and vendors alike.