about us
Clarity in
a crowded
market
The Technology market is crowded. Buyers are overwhelmed by choice. Sellers are guessing. At Viewpoint Analysis, we provide clarity for both
Who We Are
We are an independent firm specialising in Technology Selection and Buyer Intelligence. Since 2021, we have been helping two main groups:
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For enterprises, we make it faster and easier to find and select the right technology.
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For vendors, we deliver actionable insight to help sales, marketing, and customer success teams understand their buyers and customers better.
What We do
Our services are organised into four areas:
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Find Technology Options → From our Software Guides to our Innovation Series, Stay or Switch Application Reviews, and more.
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Select Technology → Rapid RFIs, Rapid RFPs, 30-Day Technology Selection - all designed to shortcut selection and take the weight off the buying team.
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Voice of the Buyer → Account and buyer team research, future customer insight, lost deal reviews, and market perception studies - taking the guess work away from vendor teams.
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Voice of the Customer → Service improvement reviews, renewal risk analysis, customer success check-ups - designed to foster long-term success.
Why Viewpoint Analysis
Viewpoint Analysis is unique in the industry - sitting in the middle of the IT buyer and seller community and helping both to understand one another a little better.
We are fiercely independent - we don't resell or take a margin on anything our customers buy. We work solely for our customers' best interests at all times.
We are very proud of the fact that over 90% of our customers work with us again in the future. We are trusted to deliver, and we do our best to go over and above expectations at every opportunity.
Our
Mission
We are on a mission and we'd really like your help. Our plan is:
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To bring clarity to a noisy market.
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To help buyers make fast and confident technology decisions.
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To help vendors better understand future buyers and existing, valued customers.
About the
Founder
Phil Turton founded Viewpoint Analysis to speed up the technology selection process, and to break down the walls between enterprise buying teams and the vendor community.
With years of experience working with both enterprise buyers and technology vendors, Phil saw the need for a specialist firm that could sit between both sides of the market - helping buyers make quick and confident decisions and helping vendors better understand their customers.
Today, while Phil continues to lead the business, Viewpoint Analysis is built as a scalable, independent firm focused on delivering clarity and confidence to enterprises and vendors alike.