about us

Technology Ideas to Selection

Viewpoint Analysis was set up to help businesses to find and select the BEST technology to meet their needs. Our focus is on the initial vendor awareness and selection conundrum. You know your problem but who are the vendors that can help? Who should be on your initial 'longlist'. How do you perform a quick market sweep? Who and how do you contact them? How do you then select the vendor that can help you?

We know the vendor community inside and out (we spent decades working for them). This gives us a unique insight to connect customer needs with those that can satisfy them. We are technology vendor matchmakers.

why us?

Our team has decades of experience working for some of the very best and most well-known IT vendors in the industry - from blue-chip mega-vendors to startups and scaleups.

The business was founded and is run by Phil Turton. A veteran of hundreds of sales processes (working for SAP, HP, SuccessFactors, and Informatica) in which he has seen the best (and not so good) approaches to vendor engagement and selection. Working with customers as diverse as Aston Martin, NatWest, Kingfisher, British Airways, Compass Group, JLL, Aviva, Sage, General Electric, JCB, and many, many more.

It is this experience that enables us to understand how an IT vendor works from the inside out. It drives our understanding. It drives our expectations. It drives our insight - it gives us our Viewpoint.

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Building a Bridge

Building a

We are building a bridge - between IT vendors and businesses. Our aim is to make it super simple to connect business leaders with a need to the right IT vendor that offers a solution.

Our focus area is on the early vendor selection process - helping businesses to find, be introduced to, and whittle down the options to find their ideal partner.


Our promise to you - we will always price our services reasonably. We want your project to be a success - we don't want the cost of our services to impact it.

We know we can add real value and that will hopefully see you work with us time and again. 

Variety of Coins

Insight@  Heart 

Every service that Viewpoint Analysis offers has our expert knowledge of the global IT vendor community at the heart of it. We spend our time understanding IT vendors so that we can introduce the right vendor to the right customer requirement at the right time.

This Vendor insight enables us to differentiate vendors from one another. It enables us to introduce the right vendor to the right customer requirement. It enables us to educate executive buyers. It enables EVERYTHING that we do and we love it.




One of the key ingredients in our 'secret sauce' is our Viewpoint Analysis Technology Expert Team. This a group of individuals that are specialists in their particular marketplace. It may be they are experts in data or ERP, or perhaps they know HR systems inside out and back to front. They are hand-picked to work alongside our team to bring focused skills in any given market that may be of interest to our customers.

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We provide advice and guidance to almost all the key executive team depending upon the particular needs of the business.

  • CIO / IT Director - speeding time to purchase through our Meet My Need service.

  • CFO - budget guidance through our Pre-Purchase Due Diligence services.

  • Marketing Director - differentiating and promoting the company, product or service with our Content Services

  • Procurement - helping drive quick purchase decisions using our Meet My Need procurement service.

  • CEO and Directors - educating senior business leaders and introducing technology vendors with our CxO Carousel.

We are here ready to help you in any way that we can.