about us
Matchmaking
for Technology
Established in 2021, Viewpoint Analysis sits between IT buyers and sellers = helping enterprise buyers select the right technology fast, and helping IT vendors understand, win, and retain the accounts that matter.
We believe the technology market is crowded. Buyers are overwhelmed by choice. Sellers are guessing. We bring clarity to both.
Over the years, we have developed the business to support the three key phases in the IT procurement lifecycle - Before Purchase, Technology Selection, and Post Purchase.
1) Research and Understand Buyers - our Voice of the Buyer area helping marketing and sales teams to really understand their FUTURE buyers.
2) Find and Select Technology - helping IT and Line of Business leaders to QUICKLY find and select new technology.
3) Service Improvement and Customer Retention - our Voice of the Customer services helping both the buyers and sellers to improve their relationship so that services improve and contracts are renewed.
Our 'Viewpoint Analysis Technology List' contains every IT vendor worldwide (4,000+). It underpins all of our services - meaning that we can produce our Technology Reference Guides to educate buyers, run our Technology Innovation Series and Rapid RFI or RFPs to introduce exciting vendors, and everything else that we do.
why us?
Our team has decades of experience working for some of the very best and most well-known IT vendors in the industry - from blue-chip mega-vendors to startups and scaleups.
The business was founded and is run by Phil Turton. A veteran of hundreds of sales processes (working for SAP, HP, SuccessFactors, and Informatica) in which he has seen the best (and not so good) approaches to vendor engagement and selection. Working with customers as diverse as Aston Martin, NatWest, Kingfisher, British Airways, Compass Group, JLL, Aviva, Sage, General Electric, JCB, and many, many more.
It is this experience that enables us to understand how an IT vendor works from the inside out. It drives our understanding. It drives our expectations. It drives our insight - it gives us our Viewpoint.
Building a
Bridge
We are building a bridge - between IT vendors and the businesses that need their service.
Sitting in the middle of the buyer / seller equation gives us a unique opportunity to connect the two, and along with that, a unique viewpoint. We are able to listen to our customer's needs and with no vendor ties, bring the very best to the engagement.
Reasonably
priced
Our promise to you - we will always price our services reasonably. We want your project to be a success - we don't want the cost of our services to impact it.
We know we can add real value and that will hopefully see you work with us time and again.
