about us
Clarity in
a crowded
market
Our goal is to "become the place where enterprise buyers go to understand enterprise technology, and to find and select the right solutions - quickly".
A trusted discovery layer between technology buyers and sellers.
Who We Are
We are Technology Matchmakers. Sitting between IT vendors and IT buyers, since 2021, we have been helping two main groups:
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For enterprises, we help IT and business leaders find, select, and improve enterprise technology. Our primary role is to help buyers understand the technology market by publishing guides, explainers, and helpful information to make their decisions easier. We also offer a selection of discrete 'buyer help' services.
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For vendors, we help technology vendors understand their buyers, position themselves in the right markets and product areas, and retain their most important customers.
What We do
Everything we do supports one of two audiences and follows a simple lifecycle. This keeps our work focused, coherent, and easy to understand.
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For End Users:
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Find ➡️ Select ➡️ Improve
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For IT Vendor Sales and Marketing:
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Understand ➡️ Attract ➡️ Keep
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We are building a bridge - bringing the two parts of the IT buyer and seller equation together like never before.
Why Viewpoint Analysis
Viewpoint Analysis is unique in the industry - sitting in the middle of the IT buyer and seller community and helping both to understand one another a little better.
Our team has spent years working in technology sales for some of the very biggest and best IT vendors - so we know them inside and out. We have also sat beside the CIO and other board directors to select technology. It's a perspective that means that we can help both succeed.
We are very proud that over 90% of our customers work with us again. We are trusted to deliver, and we do our best to go above and beyond expectations at every opportunity.
Our
Mission
We are on a mission and we'd really like your help. Our plan is:
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To bring clarity to a noisy market.
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To help buyers make fast and confident technology decisions.
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To help IT vendors to improve brand awareness.
Viewpoint Analysis sits in the middle of the enterprise technology ecosystem. We are independent, commercially minded, and focused on outcomes rather than theory. We do not sell technology. We help make better technology decisions - and better technology relationships.
About the
Founder
Phil Turton founded Viewpoint Analysis to speed up the technology selection process, and to break down the walls between enterprise buying teams and the vendor community.
With years of experience working with both enterprise buyers and technology vendors, Phil saw the need for a specialist firm that could sit between both sides of the market - helping buyers make quick and confident decisions and helping vendors better understand their customers.
Today, while Phil continues to lead the business, Viewpoint Analysis is built as a scalable, independent firm focused on delivering clarity and confidence to enterprises and vendors alike.