Market & Sentiment
Research
Do you really understand the market, what your prospective buyers need? And do you understand how the market perceives your company, your brand, and your product or service?
That's where our Market and Sentiment Research comes in. It includes:
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Voice of the Buyer 360 Research - uncovering sentiment so that your team can improve performance. Interviewing customers, lost opportunities, new wins, partners, and more.
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Market Advisory Boards - building a bespoke board of market advisors to test ideas, review product plans, discuss strategy, and lots more.
Services
Voice of the Buyer - 360
What if Viewpoint Analysis could give you a full 360-degree understanding of your buyer group? Well we can!
We pull all our Voice of the Buyer services together under one umbrella:
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Interviewing recent wins - why did they choose you?
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Interviewing recent losses - what were you missing?
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Interviewing your tenured customers - why you?
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Interviewing your targets - do they know you?
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Interviewing your most experienced sales members.
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Interviewing your Customer Success team.
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Interviewing your resellers.
It gives you an unprecedented market understanding to underpin your corporate messaging. Unbiased, unfiltered feedback to take the guessing away.
Voice of the Buyer - Channel
Do you have a partner that you would like to help and focus on improving their performance?
The Voice of the Buyer - Channel, looks to create a 360-degree viewpoint of what's working well and what can be improved for a specific channel partner. Like the VoB 360, we use interviews as the primary fact-finding approach and interview customers, lost deals, won deals, partner management, partner marketing, sellers - and more, to build a picture.
Market
Advisory
Board
The Market Advisory Board is built for you and your specific needs. We bring a group of senior business leaders together to fulfill the task at hand.
Different to a Customer Advisory Board - a MAB does not include customers, it is made up of independent leaders - to perform a variety of tasks. Maybe to review product strategy or company strategy, or maybe a group of peers - they are there to support whatever you are looking for them to do.
