Market & Sentiment
Research
Do you really understand the market, what your prospective buyers need? And do you understand how the market perceives your company, your brand, and your product or service?
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That's where our Market and Sentiment Research comes in. It includes:
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Voice of the Buyer 360 Research - uncovering sentiment so that your team can improve performance. Interviewing customers, lost opportunities, new wins, partners, and more.
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Market Advisory Boards - building a bespoke board of market advisors to test ideas, review product plans, discuss strategy, and lots more.​​
Services
Voice of the Buyer - 360
What if Viewpoint Analysis could give you a full 360-degree understanding of your buyer group? Well we can!
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We pull all our Voice of the Buyer services together under one umbrella:
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Interviewing recent wins - why did they choose you?
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Interviewing recent losses - what were you missing?
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Interviewing your tenured customers - why you?
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Interviewing your targets - do they know you?
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Interviewing your most experienced sales members.
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Interviewing your Customer Success team.
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Interviewing your resellers.
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It gives you an unprecedented market understanding to underpin your corporate messaging. Unbiased, unfiltered feedback to take the guessing away.
Voice of the Buyer - Channel
Do you have a partner that you would like to help and focus on improving their performance?
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The Voice of the Buyer - Channel, looks to create a 360-degree viewpoint of what's working well and what can be improved for a specific channel partner. Like the VoB 360, we use interviews as the primary fact-finding approach and interview customers, lost deals, won deals, partner management, partner marketing, sellers - and more, to build a picture.
Market
Advisory
Board
The Market Advisory Board is built for you and your specific needs. We bring a group of senior business leaders together to fulfill the task at hand.
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Different to a Customer Advisory Board - a MAB does not include customers, it is made up of independent leaders - to perform a variety of tasks. Maybe to review product strategy or company strategy, or maybe a group of peers - they are there to support whatever you are looking for them to do.
