Voice of the
Buyer -
Channel
Voice of the Buyer - Channel, is our channel partner-focused variant of our Voice of the Buyer services. If you are a channel sales leader and have a partner that you think warrants investment in order to drive additional sales growth, this is a service that could be transformative.
We look at the partner from a 360° perspective to find out what's working well, and what can be improved. Interviewing a wide-range of different touchpoints to find direct, unvarnished feedback - ideal for developing them to the next level.
Voice of the Buyer - Channel
What if your key channel partners could improve their performance? Increase their win rates and reduce their losses? It would make a big difference to your partner sales revenue and quota performance wouldn't it?
Our interview-based Voice of the Buyer - Channel service sees us interview all the partner's most important touchpoints to find what's working, what's failing - and how they can take performance up another notch. We interview:
-
Partner managers
-
Long-standing customers
-
Lost opportunities
-
Recent won deals
-
Senior sales team members
-
Partner marketing
-
and more!
What Do You
Want To Know?
The service is designed just for you and your needs. As such, we'd like to know what you want to know. In most cases, it's about why a partner isn't winning enough deals, or perhaps why they aren't getting beyond initial conversations.
We'll work with you to understand the remit, and then we'll build out the list of people we need to talk to. It's then over to us to conduct the interviews and produce our report.
Why Viewpoint
Analysis?
Why is Viewpoint Analysis the right team to help you with this challenge? Simple - we are uniquely suited to perform the Voice of the Buyer research:
* We sit in the middle of the IT buyer and seller equation - we run super-quick technology selection processes helping businesses to find and select new technology, and IT sales teams to find new opportunities.
* We've worked with partners for decades - we know how hard the job is, and the many variables it takes to be successful.
We want to find the answers and build a viewpoint that can fire them to a whole new level of success.
