Marketing Technology
Matchmaker
The Marketing Technology Matchmaker is designed for marketing leaders looking to find and select new marketing technology to transform their department and business.
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We help guide marketing leaders at every step of their technology interest, from bringing new vendor ideas to a full marketing IT procurement process - and everything in between.
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We can run the individual parts of your marketing technology procurement or we can run the complete selection process. Whatever your need, we are here to help.
Marketing Technology Procurement
Frequent Asked Questions
What technology areas do you cover with the Marketing Technology Matchmaker?
We cover the full marketing software and services marketplace. As a Technology Matchmaker, Viewpoint Analysis simply connects customers with a need, to those marketing software vendors or marketing service providers that can provide the solution to the need. Our job is to understand what the marketing team really needs, and then bring the right vendors to the table to be able to offer suitable solutions.
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How can Viewpoint Analysis help us with our marketing technology procurement?
The Marketing Technology Matchmaker is designed to help marketing teams to find and/or select marketing software and marketing services. Our solutions can help the marketing team to find new innovative marketing systems and introduce marketing technology vendors that can help with particular issues. Our job is to understand the marketplace - so that when our customer needs those new technology ideas, we can quickly bring the right technology vendors to the table.
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If our clients know what they need, we run marketing market assessments (our Technology Matchmaker Service) and marketing RFPs (through our Meet My Need service and our Rapid RFP service) to quickly find the right marketing technology to meet their needs.
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Do you only work with certain marketing software vendors?
No, we are not tied to any marketing software vendor and do not receive any compensation for introducing our clients to them or bringing them into a marketing selection process. We only work on behalf of our clients. Our service is built to help marketing teams to find and select new marketing technology and therefore we will go to whichever vendor can offer the right service to our client. Furthermore, we only act as a marketing matchmaker - meaning that we bring the different vendor options, but ultimately it is the marketing team and marketing leadership that make the vendor selection.
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How long does a marketing Vendor Selection Process take to complete?
We strongly believe that a marketing software selection process should be quick and easy - both for the marketing team and also for the marketing software vendor and systems integrator (if applicable). There is a business requirement that is driving the selection process, and we want to make sure that our clients get on to implementing the marketing software or services rather than spending weeks and months on the IT selection. Our Project Matchmaker and Rapid RFP are both designed to quickly find and then select the right marketing vendor for the customer - we expect the process to be completed in a few weeks (an average of 6 to 7 if we go from a standing start).
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Can you run a marketing RFP process?
Yes we can run a marketing RFP but our marketing vendor selection process is not an old-school marketing RFP process, it is super-quick and super easy to run. We want the process to be simple for the marketing team and simple for the marketing technology vendors. We want to drive a marketing software selection decision in the quickest possible time - whilst getting the right solution. We also want to build a partnership between the marketing IT vendor and the marketing team. So yes, our Rapid RFP and Marketing Vendor Selection might be what you need to make your marketing vendor selection.