Technology Matchmakers
Technology
Matchmaking
Viewpoint Analysis are the Technology Matchmakers - our services sit in three areas that are all about bringing the buyers and sellers of IT together, and driving their future success:
Find New Technology Partners
Focused on the IT buyer community and helping them make sense of a crowded technology market with our Technology Guides, Innovation Series, Technology Matchmaker, and super quick Vendor Selection services.
Understand Your Buyers
A range of services to help the technology vendor community understand their FUTURE customers - from Account Research, Buyer Group Research, Market Perception Analysis, and our flagship 'Voice of the Buyer 360' to drive improved marketing and sales performance.
Partnership Improvement
For existing technology relationships, our focus is on helping assess the current situation and repair it where needed. Services include IT Service Improvement, Customer Success Check-ups, Stick-or-Switch Reviews, and Mediation Services.
Looking To Find
Technology?
Looking for technology ideas? Perhaps you are in the early stages of looking for technology ahead of a buying decision. Our 'Find' area has content and services that will be a big help:
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Read our Technology Guides to learn about the different technology vendors and the key service categories.
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Want to inject new ideas and innovation into your business or department? The Technology Innovation Series brings tech vendors, industry influencers, and service providers to educate and inform.
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Unsure of what technology can help your business or department, try out our Technology Matchmaker Service. We write up your technology challenge and invite the vendor community to present back how they can help - great for an initial market assessment.
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Wanting to select new technology for an upcoming project? That's where our Rapid RFI, Rapid RFP, or 30-Day Technology Selection come in. We don't do long-winded procurement; we do fast selection, so your project can get started sooner.
Understand
Your
Buyers
For IT vendor sales and marketing teams, we help them understand their buyers and the marketplace.
The area includes our Account Research for ABM and Growth Marketing, Buyer Group Research, and Voice of the Buyer Interviews and Panels.
All focused on helping the team to understand their future customers like never before - so they can differentiate messaging to the right contacts.
Relationship
Improvement
Where our Technology Matchmaking helps buyers and sellers to find their ideal partners, we are uniquely placed to help assess, repair, and improve existing relationships and this is a core area for Viewpoint Analysis.
For vendors, our Customer Success Check-up is a great way to audit how your most important customers are feeling.
For customers who are struggling with an existing technology or relationship, our IT Service Improvement service or our Stick or Switch Review are designed to either fix the issue, or look at alternative options.
When all else fails and relationships are under significant strain, we offer Mediation Services and offer an independent viewpoint to find common ground.
RFP Response
Training
NEW - our RFP Response Training Service comes after multiple vendor sales team requests to understand how they can improve RFP win-rates.
Learn how little changes can make a big difference when taking part in an RFP or RFI process, and what it's like to be on the other side of the fence.
