Technology Selection &
Buyer Intelligence
Building a
Bridge
We are building a bridge between IT vendors and IT buyers. All of our services sit in the middle, helping each side better understand the other.
Our services sit in three specific areas that mirror the flow of a typical customer lifecycle - Before Purchase, Buying, and Post Purchase:
Voice of the Buyer - helping IT vendors understand their FUTURE customers - including Account and Buyer Group Research, Buyer Group Interviews and Panels, and Loss Analysis.
Technology Selection - helping businesses to find and select new enterprise technology - including our Technology Matchmaker Service, 30-Day Selection Process, Rapid RFI, Rapid RFP, and more.
Voice of the Customer - helping to drive continued success post-sale for both parties - including services like Renewal Risk 360, Renewal Mediation, and IT Service Improvement.
Looking To Find
Technology?
Looking for technology ideas? Perhaps you are in the early stages of looking for technology ahead of a buying decision. Our 'Find' area has content and services that will be a big help:
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Read our Technology Guides to learn about the different technology vendors and the key service categories.
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Do you have an incumbent solution and can't decide whether to replace it or not? Our Stick or Switch Application Review will help you.
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Want to inject new ideas and innovation into your business or department? The Technology Innovation Series brings tech vendors, industry influencers, and service providers to educate and inform.
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Unsure of what technology can help your business or department, try out our Technology Matchmaker Service. We write up your technology challenge and invite the vendor community to present back how they can help - great for an initial market assessment.
Select
Technology
If you have made a decision to buy a new technology solution to underpin your new project, our technology selection services include:
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Rapid RFI (RRFI) - our super-quick RFI process to go from a longlist of potential options, to a shortlist.
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Rapid RFP (RRFP) - taking your team from the shortlist to a vendor decision in the quickest possible time.
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30-Day Technology Selection - if you are in a hurry and want to move quickly, we combine the very best bits of our RRFI and RRFP process to find and select a preferred vendor in less than a month.
Voice of
the Buyer
For IT vendor sales and marketing teams, our Voice of the Buyer services are all focused on helping them understand their FUTURE buyers or prospect accounts.
The area includes our Account Research for ABM and Growth Marketing, Buyer Group Research, and Voice of the Buyer Interviews and Panels.
All focused on helping the team to understand their future customers like never before - so they can differentiate messaging to the right contacts.
Voice of
The Customer
Where our Voice of the Buyer helps IT sales and marketing teams understand their future customers, the Voice of the Customer area is post sale - to ensure continued success for both the buyers and sellers.
This area is all about improving service and retaining customers.
For vendors, our Customer Success Check-up is a great way to audit how your most important customers are feeling.
For customers, our IT Service Improvement service will drive performance improvements with troublesome incumbent vendors.
RFP Response
Training
NEW - our RFP Response Training Service comes after multiple vendor sales team requests to understand how they can improve RFP win-rates.
Learn how little changes can make a big difference when taking part in an RFP or RFI process, and what it's like to be on the other side of the fence.
