Do You Need Your First Sales Head in Europe?

Do you need to hire your first sales head in Europe? Crossing the Atlantic and building your business in Europe with your first sales head can be stressful. Why not let Viewpoint Analysis, the Technology Matchmakers, take the strain and headhunt the right person for the job, and then build out the team to support them?

But what we'll do for you is much more than that - it's an all-inclusive package that covers recruitment, sales leads, market research, analyst and marketing collateral - and more!

Expanding your technology business across the Atlantic can be a headache and fraught with complications and challenges. EMEA should become a significant part of your global revenue share - and it will be with the right partner by your side, and in the right timezone.

Viewpoint Analysis is based in the UK - traditionally the #1 EMEA sales market for most technology companies. Working with us means that we become your EMEA market partner as you build the region, and with one fixed monthly retainer fee, we combine the activities of several service partners in one awesome partnership.

We act on behalf of technology vendors as they enter and establish themselves in EMEA, combining market research, buyer group insight, marketing content, meeting matchmaking, partner reconnaissance, and early-stage headhunting.

We become your eyes and ears - sitting in the region and ready to help you smash your goals.

How We Support EMEA Market Entry

Our work flexes as your market presence evolves. We deploy the elements that matter most at each stage, rather than forcing a fixed programme or rigid deliverables.

✅ Headhunting: First Revenue Hires in Europe

Early hires shape the region's trajectory. We support sourcing and qualification (not payroll or employment administration) of first EMEA revenue hires across sales, pre-sales, partnerships, and early leadership roles. We have extensive technology connections across the region, and our focus is on individuals who understand EMEA enterprise buying environments and start-up mentality. We don’t charge a fee for finding headcount - it’s in our fixed retainer.

✅ Marketing Content: Market-Ready Analyst-Style Content

We create marketing content under the Viewpoint Analysis ‘Technology Matchmaker’ brand that translates your product, proposition, and category for European buyers. This includes product explainers, company fact sheets, and positioning content designed to resonate locally and establish early credibility.

✅ Market Research: Where to Focus First

EMEA is not a single market. We conduct targeted market analysis to identify priority countries, sectors, and key accounts, helping vendors focus effort where demand, deal size, and buying urgency are most realistic.

✅ Buyer Group Research: Testing Readiness and Fit

We can arrange and run structured buyer group conversations with relevant customer roles to test messaging, problem resonance, buying readiness, and perceived differentiation. This provides early, unfiltered market feedback before scaling sales or marketing investment.

✅ Matchmaking: Strategic Introductions

Where appropriate, we connect vendors and sales leaders with relevant buyer contacts and priority accounts. These are targeted introductions designed to accelerate learning, credibility, and early momentum - not volume-based lead generation.

✅ Partner Reconnaissance: Channel and Alliance Validation

We identify and engage potential EMEA partners to assess genuine interest, delivery capability, and market credibility. This helps vendors avoid common early mistakes and build partnerships that can realistically support growth.

Why Viewpoint Analysis Is Different To A Recruiter

Many firms operate in parts of this space. Few operate across it. We are not headhunters. We are not market consultants. We are not a sales extension - we are all of those and much more. Our ‘rolodex’ is also immense - connected to the top sellers and business leaders in the region.

Viewpoint Analysis is unique because we sit between buyers and sellers of enterprise technology. We combine real buyer-side insight with decades of experience supporting start-up and scale-up technology vendors across sales, marketing, partnerships, and market entry. 

We are not a recruitment firm, a marketing agency, or a traditional consultancy.  We act as a trusted EMEA extension of your revenue team until the market is ready to stand on its own.

Commercial Model

This service is delivered on a monthly retainer (3-month minimum engagement). There are no fixed activity lists or artificial boundaries. We apply the elements that are needed at that moment - whether that is market research, buyer conversations, partner validation, meeting attendance, or early hiring support.

You are not paying for hours or predefined outputs and there is no commission to be paid. You are paying for informed representation, judgment, and market signal.

Who The EMEA Market Partner Is Designed For:

This service is designed for start-up and scale-up technology vendors who are:

• Entering EMEA for the first time (or looking to try again)

• Preparing to hire their first European revenue leaders

• Seeing early inbound interest but lacking local knowledge and cultural awareness

• Under pressure to generate pipeline before committing heavy headcount

We enable you to enter EMEA with clarity rather than assumptions, avoid misaligned hiring decisions, and focus on the right markets, buyers, and partners first - and if we can help drive early opportunities with our Viewpoint Analysis content and matchmaking - we will also get you off to a productive start!

Let Viewpoint Analysis Turbocharge Your EMEA and European Growth

If this sounds good, please drop us a line and let us know what you are planning. We'd be very pleased to hear from you - request a call.