top of page
Search


Everything You Need To Know About CallMiner
Introduction to CallMiner If you run a contact centre, or you carry responsibility for customer experience, quality management, or compliance, CallMiner is a name you will almost certainly have encountered. The company has been building speech and conversation analytics technology since 2002 - making it one of the longest-standing specialists in a market that has become intensely competitive as AI has moved to the centre of enterprise technology investment. In 2025, CallMiner
21 hours ago6 min read


Who are Blackline? - Financial Close Software
For any large organisation, the monthly financial close is one of the most pressured and error-prone processes in the entire business. Spreadsheets, manual reconciliations, chasing approvals across time zones, and hunting down documentation in shared drives: it is a familiar story for finance teams everywhere. BlackLine has spent more than two decades building software specifically to fix this. It is now one of the most established names in finance technology , with over 4,40
22 hours ago6 min read


Who are Nue?
For B2B SaaS companies, the journey from initial quote to recognised revenue has long been a patchwork of disconnected tools, manual workarounds, and fragile integrations. Nue is one of a new generation of platforms built to fix that, unifying CPQ, billing, subscription management, and revenue analytics in a single Salesforce-native system. This profile looks at what Nue does, who it serves, and how it stacks up against the alternatives. What are Nue? Nue was founded in 2019
2 days ago6 min read


Who Are HiBob?
HiBob is a modern HR platform built specifically for mid-sized, fast-growing companies that need something more sophisticated than a spreadsheet but do not want the complexity and cost of an enterprise-grade suite. Its platform - simply called Bob - has gathered a loyal following among technology firms, creative agencies, and globally distributed businesses that put employee experience at the heart of their HR strategy. This independent review covers what the Bob HR platform
3 days ago8 min read


Who Are Zendesk?
Zendesk is one of the most recognised names in customer service software. Founded in Copenhagen in 2007 and now headquartered in San Francisco, the company has spent nearly two decades building a platform used by organisations ranging from fast-growth technology businesses to large global enterprises. With more than 20,000 customers worldwide and a product portfolio spanning AI-powered service automation, contact centre, workforce management, and employee service, Zendesk sit
6 days ago9 min read


HR Software Options 2026
HR software is perhaps the most common technology deployed in the world of business - helping companies to attract, develop, manage, pay, and retain their people. As AI integration accelerates, global workforce complexity grows, and employee expectations of technology rise, the HR software market in 2026 is getting ever larger and more complicated for HR leaders to understand. This guide provides a comprehensive overview of the major HR software options available in 2026. It
Mar 1323 min read


Who are Vanta? Trust Management
Security compliance has long been one of the most time-consuming and expensive burdens facing technology companies. Gathering evidence, managing audits, and maintaining continuous oversight across multiple frameworks once required dedicated teams and months of manual effort. Vanta has built its business around changing that. Founded in 2018 and now one of the most recognised names in automated compliance, Vanta offers a platform that replaces spreadsheet-based security manage
Mar 126 min read


Technology Longlist Builder - Free Software Advisor
The Viewpoint Analysis Longlist Builder is a free tool that gives IT leaders a detailed, tailored list of enterprise technology options in minutes - so you go into your RFI or RFP process knowing exactly who should be in it. Introducing the Longlist Builder: The Free Tool That Comes Before Your RFI Today, Viewpoint Analysis is launching the Longlist Builder - a free, intelligent tool that generates a detailed, tailored technology longlist for your specific enterprise softw
Mar 126 min read


Who Is Conga? Contract Lifecycle Management
Conga is one of the more established names in enterprise commercial operations software, covering contract lifecycle management, configure-price-quote, document automation, and billing on a single platform. It serves over 10,000 mid-market and enterprise customers globally, with particular strength in sectors where contract complexity and revenue risk are high. This profile sets out what Conga does, who it is best suited for, and how it compares to the alternatives - giving s
Mar 117 min read


GRC Software Options 2026
Governance, Risk and Compliance (GRC) software is the operational backbone of how organisations manage risk, meet regulatory obligations, and demonstrate accountability to boards, regulators, and customers. As regulatory complexity grows, third-party risk programmes expand, and audit functions face greater scrutiny, the GRC vendor landscape in 2026 is broader and more capable than ever. If your organisation is evaluating GRC software in 2026, this guide outlines the major sol
Mar 108 min read


Who are Optro? AI-Powered GRC
AuditBoard, the platform that over half of the Fortune 500 trusts to manage its GRC function, has become Optro. The rebrand was announced on 9 March 2026 at the Institute of Internal Auditors' Great Audit Minds conference in Las Vegas, and it marks something more significant than a cosmetic refresh. In this article, we cover who Optro is, what prompted the name change, what the new strategy means, and everything you need to know about the platform, its customers, its competit
Mar 1010 min read


Who Are ThoughtSpot? AI-Powered Data Analytics
ThoughtSpot are one of the key data analytics vendors. In this blog, we look at who ThoughtSpot are, what they do, and why they should be considered fo your project.
Mar 67 min read


Who are Pigment?
If you work in Finance, FP&A, or business operations at a mid-to-large enterprise, there is a good chance you have heard of Pigment. And if you haven't yet, the people around you almost certainly have. Founded in Paris in 2019 by Eléonore Crespo and Romain Niccoli – a former VC investor at Index Ventures and a seasoned tech entrepreneur who co-founded the European adtech success story Criteo – Pigment has grown at remarkable speed from a challenger startup into one of the mos
Mar 29 min read


The Role of an Independent IT Industry Analyst
If you run marketing or analyst relations at a technology start-up or scale-up, you already know the frustration. You have a genuinely compelling product, real customer wins, and a clear point of view on your market. Yet when you approach the big-name IT Industry Analyst firms - the ones whose reports get quoted in every enterprise procurement process - the response ranges from politely non-committal to radio silence. The same thing happens when it comes to SEO and Generative
Mar 18 min read


Enterprise AI Technology Ideas
Companies of all shapes and sizes are looking to implement AI right now. The question for many is how to sort the best from the rest. As a Technology Matchmaker, Viewpoint Analysis are often asked for technology advice as we run our Technology Innovation Series and Technology Matchmaker Services. In this blog, we outline 25 enterprise AI technology ideas that might be worth looking at. From automating knowledge work and transforming customer service, to accelerating legal rev
Mar 113 min read


ADP Lyric HCM - Intelligent HCM
Learn about the new and exciting ADP Lyric HCM solution - a brand-new HR solution developed by one of the most prominent HR vendors in the world.
Feb 284 min read


ServiceNow: AI, Data & Analytics
ServiceNow's AI, Data, and Analytics strategy explained - how they are moving from workflows to the AI platform for business transformation to change the market.
Feb 289 min read


Who are Synthesia? The Future of AI Video
If you work in HR, Learning & Development, internal communications, or corporate training, chances are you have heard of Synthesia. And if you have not yet, you almost certainly will. Founded in London in 2017 by Victor Riparbelli, Lourdes Agapito, Matthias Niessner, and Steffen Tjerrild - researchers and entrepreneurs from UCL, Stanford, and Cambridge - Synthesia has grown from an ambitious AI research project into one of the most exciting enterprise technology companies in
Feb 2410 min read


Who are Glean?
If you work in IT, knowledge management, or enterprise productivity, chances are you've been hearing a lot about Glean. And if you haven't yet, you will. Founded in 2019 by former Google engineers Arvind Jain and T.R. Vishwanath in Palo Alto, California, Glean has grown with remarkable speed from a smart enterprise search tool into one of the most talked-about Work AI platforms on the market. With a valuation of $7.2 billion as of June 2025 and annual recurring revenue that d
Feb 189 min read


What is Contract Lifecycle Management Software?
What is Contract Lifecycle Management Software? Organizations manage thousands of contracts with suppliers, customers, partners, and employees. These agreements govern everything from procurement and sales to intellectual property and compliance obligations. Yet without systematic oversight, critical deadlines slip, obligations go untracked, and cost-saving opportunities disappear. Contract Lifecycle Management (CLM) software has emerged as an essential solution for organizat
Feb 128 min read
bottom of page
