Who are Pigment?

Pigment is a business planning platform used by finance, sales, HR and supply chain teams to build budgets, forecasts and scenarios in one shared model. It has become one of the fastest-growing names in enterprise performance management (EPM), and on 21 October 2026 it announced a $250 million Series E at a $2.3 billion valuation, with NVIDIA also planning to invest. For any organisation thinking about moving off spreadsheets or replacing an older planning tool, that makes Pigment a vendor worth understanding properly before the first sales call.

Viewpoint Analysis is a technology matchmaker that helps businesses quickly find and select new enterprise technology. Our aim is to be the place enterprise buyers go to understand the software and technology market before speaking to vendors. Read on to learn more about Pigment and how they are making such a big splash in the market.

Who Are Pigment?

Pigment was founded in 2019 and is headquartered in Paris, with further offices in London, New York, Toronto and San Francisco. The company is led by co-CEOs Eléonore Crespo and Romain Niccoli, with Jay Peir as CFO. It sells to mid-market and large enterprises, and its customer base now includes Unilever, Siemens, Danone, Snowflake, ServiceNow, DirecTV, and Uber, as well as AI businesses such as Anthropic and ElevenLabs. L'Oréal is one of the larger recent wins, replacing its salary planning tool with Pigment for more than 95,000 employees worldwide.

The Scaleup Europe Fund, managed by EQT, led the latest funding round, with World Innovation Lab joining existing investors Greenoaks, ICONIQ, IVP and Meritech. Pigment says its annual recurring revenue passed $100 million earlier in 2026, roughly doubling year on year, and that the new money will fund research and development, its Graphite compute engine, and AI agents that can do more of the planning work themselves. Total funding raised is now well over $600 million.

For buyers, the important point is that Pigment is no longer a young challenger. It has the scale, investor backing, and customer references to sit on an enterprise shortlist alongside the long-established planning suites, which takes some vendor risk out of the conversation. As with any fast-growing vendor, it is still worth pinning down commercial terms, partner capacity in your region and the roadmap commitments that matter to you before signing.

What Does Pigment Do?

Pigment replaces the spreadsheets and older planning tools that many organisations still rely on to budget, forecast and model scenarios. Data from ERP, CRM, HR and data warehouse systems is brought into a single governed model, and teams across finance, sales, HR and operations then plan against the same numbers instead of emailing files back and forth. It sits within the wider Finance and ERP Technology market, specifically in the EPM and connected planning space.

We have seen how important this kind of tool is in a number of our recent technology selection processes. It's an issue for scaling businesses - many of whom rely on finance technology that was built for start-ups and can't support a more complicated company set-up. Increasingly, these scenarios lead to overreliance on spreadsheets, plus lots of manual workarounds and time staff spend on tasks they could be doing elsewhere. Pigment solves this issue.

The platform is multidimensional, so a finance team can model revenue by product, region, channel and customer segment at the same time, then run what-if scenarios and see the effect on the P&L, cash flow and headcount straight away. Version control, permissions, and audit trails are built in, which matters when dozens of contributors work in the same model. Pigment connects to common business systems (including lots that are built for those start-up and scale-ups that we referenced earlier), including NetSuite, SAP S/4HANA Public Cloud, Sage Intacct, Salesforce, Workday, HiBob, and Personio, as well as Snowflake, Databricks, Google BigQuery, Power BI, Excel, and Google Sheets.

The biggest change over the last eighteen months has been AI. In March 2026, Pigment launched what it calls AI Intent Modeling, where a user describes the outcome they want in plain language, and the Modeler Agent builds the dimensions, metrics, and formulas behind it. The Analyst Agent works on live data to explain variances and automate reporting, and Custom Agents can be set up around a company's own processes and terminology. Pigment says 85% of new metrics on the platform are now created by an agent. In September 2026 it added Frames, which builds input forms, scenario planners and executive presentations from a written description, with a publishing workflow that checks formulas and relationships before anything goes live. An MCP server also lets external AI tools such as ChatGPT and Claude work with Pigment data.

Underneath all of this is Graphite, Pigment's own compute engine, designed to support thousands of people and agents working on one model at the same time. On the security side, Pigment holds ISO 27001 certification and SOC 1 and SOC 2 Type 2 reports, and in February 2026 it became the first EPM platform available on S3NS's SecNumCloud qualified sovereign cloud in France, which will interest regulated and public sector buyers. Unusually for this market, it also offers a 14-day free trial.

Pigment Technology Areas

Pigment covers planning across most of the business, from the finance team outwards. The main solution areas are:

Financial Planning and Analysis (FP&A). Budgeting, forecasting, P&L, cash flow, balance sheet and long-range planning in one model.

Financial Consolidation. Currency translation, intercompany eliminations and reporting aligned with IFRS and GAAP.

Sales Performance Management. Territory, capacity, quota and incentive compensation planning, along with sales forecasting.

Workforce Planning. Headcount, compensation, retention and organisational modelling, linked back to the financial plan.

Supply Chain and Operations Planning. Demand forecasting, inventory planning, S&OP and product profitability analysis.

ESG and Sustainability Planning. CSRD reporting, carbon accounting and ESG performance tracking within the same planning model.

AI Agents. The Modeler, Analyst and Custom Agents that build models, analyse results and automate recurring planning tasks.

Frames and Applications. AI-built interfaces and templated applications that run on live, governed planning data.

Pigment Competitors

The EPM and planning market is crowded, and Pigment meets a different set of competitors depending on the buyer. It most often goes head to head with Anaplan, which it targets directly, and it regularly comes up against unified CPM suites when consolidation is part of the brief. It also competes with the planning products of the big ERP vendors when a buyer would rather stay within its existing ecosystem. Our Enterprise Performance Management Software Options 2026 report covers this market in more detail.

Here are some of the other vendors you might consider:

Anaplan. The closest like-for-like comparison, with a large enterprise footprint in connected planning. Anaplan has been owned by Thoma Bravo since 2022 and launched its own role-based AI agents in late 2025. Buyers comparing the two should look closely at model scale, ease of use for business users and partner availability.

Board International. Combines planning, business intelligence and analytics in one platform and has a strong following in Europe. It suits organisations that want reporting and planning delivered together rather than through separate tools.

OneStream. A unified corporate performance management platform with deep financial close and consolidation capability. It tends to be the stronger fit where statutory consolidation is the main driver, with planning following on.

Workday Adaptive Planning. A widely used cloud planning tool that is the natural option for organisations already running Workday HCM or Financials. It covers financial, workforce and operational planning with tight links into the Workday suite.

Oracle EPM Cloud. A broad suite covering planning, close, consolidation and narrative reporting. It is most often shortlisted by larger organisations already invested in Oracle Fusion Cloud ERP.

SAP Analytics Cloud. Brings planning, BI and predictive analytics together for SAP customers. Organisations moving to S/4HANA often evaluate it alongside Pigment, which now integrates with SAP S/4HANA Public Cloud.

Planful. A finance-led platform covering FP&A, close and consolidation, popular with mid-market finance teams. It offers a more packaged route for organisations that want a quicker, more prescriptive deployment.

If you are exploring the EPM and business planning market and want to understand who else you should be considering alongside Pigment, the Viewpoint Analysis Longlist Builder is a good place to start. Answer a few questions about your requirements and we will come back with a comprehensive report covering all the vendors worth considering for your shortlist.

If you are at the stage of running a formal selection process, the Enterprise Software Selection Playbook covers how to review the market and run a professional evaluation to find the right option for your organisation's needs.

Pigment Customer Examples

Pigment's customer stories show a platform used well beyond core FP&A, with sales, workforce and supply chain planning all appearing in live deployments. The four examples below are taken from Pigment's own website and cover consumer goods, transport and technology.

Danone. The French food and beverage group uses Pigment for sales and operations planning and long-range demand planning in its infant milk and medical nutrition business, connecting strategic, financial and supply chain capacity planning in one place. Danone reports that a strategic plan which used to take two weeks now takes around a day.

VINCI Airports. The airport operator, which runs more than 70 airports across 14 countries, uses Pigment for financial planning, P&L reporting, budgeting, cash forecasting and intercompany recharging. The platform consolidates more than 200 P&L lines per airport across seven budget cycles a year.

Keolis. The public transport operator, with more than 50,000 employees and over 100 subsidiaries, uses Pigment for budget planning and forecasting, workforce and payroll planning, investment tracking and fleet forecasting. A contract indexation calculation that took three hours now takes 30 minutes.

Algolia. The San Francisco based technology company uses Pigment for sales capacity, pipeline and quota planning and sales forecasting, replacing spreadsheet models in its revenue operations team. It reports that scenario planning which once took up to three days now takes a couple of hours.

Suggested Next Steps

• Further reading. If you want to understand the wider business planning market before going further with any individual vendor, the Viewpoint Analysis Finance and ERP Technology page covers the market in detail, including the different categories, key vendors, and what to look for when evaluating your options.

• Build your initial longlist. Not sure who else you should be considering alongside Pigment? The Viewpoint Analysis Longlist Builder asks you a few questions about your organisation and requirements, and we come back with a comprehensive report covering all the vendors worth putting on your list. It is a straightforward way to make sure you are not missing a strong option before you start shortlisting.

  
  

• Have your selected vendors come and pitch to you. Take a look at our Technology Matchmaker, where we will bring the leading technology vendors to pitch their ideas to you. It is a super-quick way to learn what is on the market before shortlisting them.

• Run a quick selection process. If you are ready to move to a formal evaluation, the Viewpoint Analysis 30-Day Technology Selection service takes you from a standing start to a preferred vendor decision in a single month. It combines the best of our Rapid RFI and Rapid RFP processes, and we run the whole thing for you, writing the brief, managing vendor engagement, and guiding your team to a scored, defensible decision.

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