Buyer Group
Panel
The Voice of the Buyer Panel - also known as the Buyer Group Panel, is a curated group of executives hand-picked for the specific vendor requirement. An opportunity to gain real-time, unfiltered feedback about any subject that the marketing and sales team might want to know about.
Where else can you pose challenging questions to the people that matter - your buyer group roles?
Delivered remotely, the panel consists of 4 to 6 participants and has an agenda built by the vendor team. The agenda might be to simply learn more about the buyer community and what matters to them, introduce a new product, or test feedback. Everything and anything is possible.
Our Buyer Group Panels include:
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Voice of the Buyer - Marketing
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Voice of the Buyer - Product
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Voice of the Buyer - Industry Insight
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Voice of the Buyer - Sales
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Voice of the Buyer - Channel
Built for
You
The Panel is built entirely for the vendor and the challenge they wish to pose. It generally lasts 60 to 90 minutes, and the attendees are invited from a curated list of panel members who span industries and roles.
The agenda and purpose are shared with the attendees ahead of the event so that they understand the topics to be discussed and can plan ahead.
It works well for various use cases but is popular for simply getting to know a particular role or buyer group. What makes them tick? What do they care about? Do they know of your brand? Do they need something that you sell? How do they like to be communicated with? What do they read? Which events do they attend?...and lots more.
Voice of the Buyer - Product
Built for the Product Management and Product Marketing team, it's an opportunity to speak to a selection of your buyer group about your product and plans. Key points of note might include:
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Gather insights on product pain points, feature gaps, and usability - either with existing customers or those using competitor products.
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Validate new product ideas and roadmap direction.
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Improve go-to-market strategies and understand buyer needs and expectations.
Voice of the Buyer - Marketing
Built for the whole marketing team, the Voice of the Buyer Marketing Panel gives an opportunity to speak to your ideal buyer group about areas like:
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Brand awareness and perception.
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Buyer decision-making and process.
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Validate campaigns, content, and positioning.
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Uncover messaging gaps and improve comms.
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Understand pain points and needs better.
Conducted as a one-off exercise or repeated throughout the year to measure changing needs and brand performance.
Voice of the Buyer -
Industry Insight
If you are selling or marketing to a particular industry, knowing the real challenges that your buyer group is facing is incredibly important. Our Voice of the Buyer Industry Insights is about uncovering those challenges and hearing from the people who are dealing with them day in and day out. Maybe they sit in Healthcare, Manufacturing, Banking, or any sector you care about. The panel allows you to:
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Gather industry-specific buyer insights.
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Identify regulatory or compliance factors influencing a buying decision.
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Tailor vertical-specific messaging.
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Benchmark against industry trends and competitors providing similar services.
Voice of the Buyer - Channel
Built for the channel or partner area, the Voice of the Buyer Channel Panel is all about understanding the partners better. An opportunity to spend time with potential or existing partners to:
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Gather feedback from channel partners and resellers.
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Identify issues with your partner strategy.
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Test new ideas and concepts.
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Hear what they are struggling with.
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Understand how other vendors work with them.
Buyer Group
Research
How well do you understand your product's buyer group? Which roles do you need to target with marketing messages? Are you single-threaded or do you have a communications plan that covers all the key buying team and peripheral influencers?
Our Buyer Group Research service is a super-fast packaged service that uncovers all your buying group - who they are, what they care about, how they work - and so much more.
