Salesloft is one of the best-known sales engagement platforms on the market, used by sales development and account teams to run cadences, calls, and emails at scale, and it has expanded into forecasting, deal management, and conversation intelligence in recent years. In December 2025 it completed its merger with Clari, the revenue intelligence vendor, and the combined business is now building what it calls a predictive revenue system under a new CEO. For many customers that i

Attio is a customer relationship management (CRM) platform that has become one of the most talked about names in the CRM market over the past two years. So much interest for a vendor so young. Built around a flexible data model and, more recently, a set of AI agents, it now appears regularly on shortlists alongside established names such as Salesforce and HubSpot, particularly among fast-growing technology businesses that feel poorly served by traditional CRM. For enterprise

If your sales team spends more time building quotes than closing deals, or pricing errors and approval bottlenecks are slowing down your revenue cycle, the problem is rarely the sales team. It is usually the absence of a structured, automated quoting process. Configure, Price, Quote software exists to solve exactly that problem, and once it is embedded in how every deal reaches a customer, replacing it later is disruptive enough that most businesses go to considerable lengths

SoftSync is a Norwegian-founded CRM vendor developing the sales workspace for teams who have outgrown a spreadsheet but still find a traditional CRM too heavy to keep current. Rather than another rebuilt CRM with an AI chat window bolted on, SoftSync has been designed from the ground up so that an AI agent, not just a human user, can create records, move deals, send emails, and run campaigns inside it. That agent-first positioning, combined with a lightweight core product, is

Viewpoint Analysis is a Technology Matchmaker, we sit between CRM vendors and enterprise buyers, researching the CRM market and helping the wider IT buyer community understand their CRM software options. A key part of what we do is help buyers not only understand a busy technology marketplace, but also navigate the selection process. As a CRM Software Selection Consultant, we provide a range of services all designed to take the weight off the purchasing team and get the right

Nutshell is a CRM and sales automation platform built for small and mid-sized businesses that want the discipline of a proper sales process without the complexity, or the price tag, of enterprise software. Since 2009, the company has built a reputation among smaller sales and marketing teams for combining genuine ease of use with the reporting depth that growing businesses actually need, rather than the feature sprawl found in platforms built primarily for large enterprise bu

Every CRM vendor now claims to be an "AI CRM". Some genuinely are, built from the ground up around automated data capture, agentic workflows, and AI that acts rather than just suggests. Others have simply bolted a chat assistant onto a twenty-year-old data model and rebranded it. For buyers running a CRM selection process in 2026, telling the two apart is one of the hardest parts of the job, and getting it wrong means paying for AI capability that never actually reduces manua

Workbooks CRM is a Reading, UK-headquartered CRM and business applications platform built for mid-market organizations- companies that have grown past a departmental sales tool or a spreadsheet but do not want the cost, complexity, or lengthy implementation timelines that come with Salesforce or Microsoft Dynamics 365. Trading under the deliberately blunt ‘No-BS CRM’ positioning, Workbooks combines sales, marketing, customer service and commercial operations in a single platf

If your sales team is spending more time building quotes than closing deals - or if pricing errors and approval bottlenecks are slowing down your revenue cycle - you are not alone. For businesses selling configurable products or complex services, the quoting process is one of the most friction-heavy parts of the sales motion, and one of the most expensive to get wrong. Configure, Price, Quote (CPQ) software exists to solve exactly that problem: replacing manual, error-prone q

Most small businesses reach the same point eventually: the spreadsheet of contacts stops working, follow-ups start slipping, and nobody can say for certain which deals are actually still live. That moment - not a strategic plan - is usually what pushes a small business to look for its first CRM. What makes this search harder in 2026 is that most CRM content online is still written for buyers evaluating enterprise platforms, even when the search term itself is squarely about s

For most auto dealers, the dealer management system is the one piece of software that touches every department at once - sales, service, parts, and accounting all run through it, which makes switching costly and choosing well even more important. That weight is exactly why so many dealerships stay on the same DMS for a decade or more, even when better options exist. What has shifted in 2026 is the arrival of genuinely modern, cloud-native platforms challenging DMS incumbents

If you sell complex, highly configurable products, whether that is industrial machinery, modular furniture, or made to measure garages and carports, the quoting process can quietly become one of the biggest drags on your sales team. Combeenation is an Austrian configure price quote, or CPQ, specialist built specifically to solve that problem for manufacturers and distributors with deep product complexity. For buyers comparing CPQ vendors, understanding how Combeenation's appr

If you have noticed a strikingly lifelike avatar greeting you on a vendor's website lately, answering technical questions on a live demo call, or guiding you through onboarding, there is a good chance it was built on 1mind. The San Francisco-based company has built one of the more talked-about platforms in the AI sales agent space, with named, photorealistic AI “Superhumans” that take on roles traditionally filled by SDRs, sales engineers, and customer success managers across

Sales compensation is one of the most operationally complex and commercially sensitive processes in any revenue-generating organisation. Getting it wrong - through calculation errors, delayed payouts, or commission plans that incentivise the wrong behaviour - costs money, damages trust, and drives attrition among the salespeople you most want to retain. In 2026, sales operations teams are under pressure to move faster, model plan changes more accurately, and give sales reps r

Customer service and support has become a front-line commercial function. Organisations that get it right retain customers and build loyalty; those that get it wrong lose them quickly and publicly. In 2026, the challenge is managing rising contact volumes, higher customer expectations, and a shift toward AI-assisted and self-service resolution - all while keeping service teams productive and quality high. This guide covers the leading customer service and support software pla

Winning new business in 2026 demands more than a well-managed pipeline. Sales teams are under pressure to move faster, personalise at scale, and demonstrate revenue impact across every stage of the buying cycle. The Sales CRM market has responded with platforms that go well beyond contact management - bringing AI-driven forecasting, deal intelligence, and revenue analytics into a single environment. This guide covers the leading Sales CRM platforms available to enterprise and

Salesforce is the dominant force in enterprise CRM, used by organisations of every size and sector across the world. For many, it delivers genuine value. But Salesforce is not the right fit for every business, and the decision to explore alternatives is more common than many sales and technology leaders expect. Whether the concern is cost, complexity, the depth of customisation required, or a shift in strategic direction, the case for reviewing the market is clear. Viewpoint

UK businesses evaluating CRM software in 2026 face a market that has shifted decisively towards AI. The three dominant platforms - Salesforce, Microsoft Dynamics 365, and HubSpot - have all launched autonomous AI agent capabilities in the past twelve months, compressing the gap between CRM as a record-keeping system and CRM as an active participant in the sales and service process. For UK buyers, this raises a practical question: how much of that AI capability will your team

Net revenue retention has become the defining metric of B2B software businesses in 2026. In a market where new logo growth is harder and more expensive than it was three years ago, the commercial case for investing in customer success has never been clearer - and the technology that enables it has matured significantly. Customer success platforms have moved from glorified CRM overlays tracking health scores in spreadsheets to genuinely sophisticated systems that aggregate pro

Sales teams have always had more data than they know what to do with - call recordings no one listens to, CRM records that are out of date, pipeline figures that sales managers quietly adjust before presenting to the board. What is changing in 2026 is that AI is finally turning that data into something actionable at scale: accurate deal scoring, automatic call analysis, AI-generated follow-up content, real-time coaching during live conversations, and intent signals that ident