The next time you buy enterprise technology - keep in mind that you are also selling..... What do we mean by that? 👇 If you want the...

Things are going well - the relationship between the buying and selling teams couldn't be better. Conversations are friendly and take...

So, you've done your initial market sweep - you've spoken to a number of potential vendors to see if they can meet your need. You've then...

So, we all know what the last step in your IT purchase process is - signing on the dotted line with your chosen IT vendor and/or the...

With the start of 2022, we bring a change to Viewpoint Analysis Ltd. We welcome a new service area focusing upon IT vendors - Sales Team...

A new service from Viewpoint Analysis - our Account-Based Marketing (ABM) Account Research, aims to help marketing teams to get the...

Why loss reviews are SO important to create a high-performing sales team. The world of IT sales is not for the faint-hearted. Losing is a...

The RFP - for so long the standard approach to buying IT equipment and services....is dead. Or at least on its last legs. The world has...

You know the old saying about comparing apples and oranges? Well there is some logic in it. It feels like IT vendors can easily fall into...