Data underpins businesses of every size and shape, and using this data to understand their customers is a fundamental area that they have to master. As such, businesses are deploying Customer Data Platforms (CDPs) to gain a competitive edge. But what exactly is a CDP, and why is it becoming a crucial tool for business leaders and IT professionals? This guide will break down the essentials of CDPs, their importance, and their key uses. What is a Customer Data Platform (CDP)? A

New business technology ideas are the key to revolutionizing your industry, driving efficiency, and fostering growth. At Viewpoint...

If you are looking for new enterprise technology for your business or department, our weekly software options this week might be...

Data and analytics software, or BI as it is also commonly known, has been a mainstay of the business technology landscape for decades. Business leaders and individual departments commonly use analytics technology to help them make sense of the world around them and to make strategically important decisions. The challenge is that data has grown both in terms of the amount of data and its importance to the executive team, but the technology has generally not changed for many ye

Every business of any substance has technology underpinning it - it is the big differentiator. Finding the right technology, now that's...

Learn more about Copperleaf, the decision analytics provider, and how they can help your business deliver your strategic priorities.

If you are looking for new technology ideas for your business, check out this week's software and tech vendors from our Viewpoint...

We are pleased to launch the Viewpoint Analysis Technology list - the most complete view of the global technology market!

Learn more about Dealstream.ai, the revenue intelligence platform that brings artificial intelligence to the sales arena.

ERP Software for the UK market If you a UK-based business and looking for a new ERP solution, you are reading the right article. In this short post, we look at how to select ERP software for your business and with a specific focus on the UK marketplace. What is ERP Software? ERP - or Enterprise Resource Planning to give it its formal name, is a piece of software that sits across multiple aspects of the operations of a business. For example, it may be deployed extensively acro

Route Planning Software is not something that every business needs - but when you do need it, it's invaluable. Our latest technology...

IT procurement needn't be complicated. When we boil it down, we are just looking for the best technology to meet a specific business...

If you are looking for new CRM software and are about to conduct your initial market assessment with a view to issuing an RFI or RFP, our...

Introduction Finance software can transform a business from the inside out. It can bring stability, confidence, and growth. It is one of...

If you are considering implementing a new ERP solution, or if you are in the market for ERP software, our ERP Software Guide - Longlist...

Providing exceptional customer experiences has become a core part of any and every business. Companies are competing as much on service as they are on price, and whether you are a B2B or B2C business, providing a great customer experience can be the difference between success and failure. This is where CX software comes into play. CX software, short for customer experience software, is a suite of tools and technologies designed to help businesses enhance their interactions wi

You will no doubt have heard of the term Digital Transformation, but what does that mean to your business and your business needs?...

The Human Resource Information System (HRIS) is an important part of modern HR management system and department. This software solution...

Introduction Data quality is an intrinsic part of a comprehensive data strategy. The quality of data has a direct impact on...

Writing an RFP for software is no different from writing an RFP for any technology requirement. It can also be easy to think that writing...