Getting the Deal-Based Marketing basics right can be the difference between a sales pipeline that converts, and one that stagnates. Done well, Deal-Based Marketing can really accelerate warm leads through pipeline stages and see competitors out-maneuvered. What is Deal-Based Marketing? Deal-Based Marketing (DBM) is the art of marketing to an already engaged prospective customer in order to amplify sales messaging, differentiate the business, and increase the chances of sales

Deal-based marketing is all about differentiating a company's products or services so that they can create a better chance of winning a live customer pipeline opportunity. There are several deal-based marketing services and tactics that Viewpoint Analysis helps our customers with to challenge the status quo and increase their chances of winning the deal. Deal-Based Marketing Services Account and Contact Research The first step in every DBM opportunity is understanding the cli

IT procurement plays a critical role within most technology-focused businesses. Our new IT procurement training course aims to offer...

The Request for Proposal (RFP) process can be a challenging task for businesses looking to select a new technology vendor. Traditionally, the process involves sending out long, detailed questionnaires to multiple vendors, expecting comprehensive responses that ultimately make the selection process cumbersome. At Viewpoint Analysis we know both sides of this sorry tale - we've spent decades in sales answering them, and we now run RFP processes for customers in various industri

Is your team looking for new technology ideas? Our latest selection of technology ideas and options feature six leading tech vendors that...

Looking for Employee Onboarding Software for your business and for it to become a core part of your HR technology strategy? Here are the onboarding software vendors that you need to be considering as part of any vendor selection process. Each of the vendors included in our list is focused on the onboarding area, either just this area, or they include it as part of a wider product suite. Larger technology solutions (e.g. ERP-type solutions) that have onboarding as a part of wh

Growth Marketing Services - helping Growth Marketers to drive improved pipeline performance and gain in-depth customer understanding.

Learn about our new RFP Response Training where we help tech vendor sales teams to increase their chances of winning every RFP process.

Take a look at over 90 UK HR Technology vendors that can help with a variety of different HR needs and who form our HR Technology Guide.

An RFI (or request for information) is usually the first step in the procurement process. It is a tried and trusted way to research the potential options available in the market and then narrow those options down to a shortlist. But, how do you run the best RFI process? An RFI that will engage the market and deliver the outcomes that you need? In this article, we look at what an RFI is and what you need to do (and not do) to really get the most out of the process. Viewpoint A

Learn all about Chattermill and their Customer Experience Analytics technology.

Which AI tools will be useful for your business? It's the million-dollar question facing business and departmental leaders.

Working with an IT procurement consultant can be a real advantage, in this article we explore why it can be so helpful, and when to use them

Who are Moveworks? The generative AI co-pilot used by more than 5 million people across the globe. Learn who Moveworks are and what they do.

Hiring a full-time procurement team or managing IT purchases internally can be time-consuming and expensive for many businesses. The new world of fractional roles has evolved over the years. What started as appropriate for only the most senior tiers within a business (e.g. fractional IT or marketing directors) has moved down the organization chart. Fractional IT procurement is now a solution that allows companies to get expert procurement services on-demand, without the ove

Have you ever wondered what happens when you send out a Request for Proposal (RFP)? Behind the curtain, there’s a flurry of activity and...

If you have a frontline workforce - operating in multiple locations and without a desk, the Beekeeper platform may provide a great way to keep your employees engaged and all pointing in the same direction. Designed specifically for the specific needs of employees in industries like hospitality, retail, and manufacturing, it's worth taking a closer look at how Beekeeper software can help drive your business and employees to a whole new level. Introduction to Beekeeper Beekeepe

If you are looking for new technology ideas to drive your business in 2024, here are five technology vendor ideas for you - LineView,...

Have you heard of a software company called MangoApps? If not, they may be interesting for you, particularly if your business has a distributed frontline workforce. Their 'Intelligent Employee Experience Platform' brings together company intranet, work apps, employee apps, and artificial intelligence. Who Are MangoApps? MangoApps is a leading software company specializing in digital workplace solutions that enhance communication, collaboration, and productivity. Founded in 20

Is your department or business looking for new enterprise technology ideas? If so, here is a fresh batch of technology vendors to look...