Conversational AI has moved rapidly from a supporting act to a central pillar of how organisations engage with customers and support their employees. The chatbot deployments of five years ago - scripted, brittle, and frequently frustrating - have been replaced by a new generation of AI-native virtual agents that understand natural language, maintain context across multi-turn conversations, execute actions in connected systems, and resolve a significant proportion of interacti

If your finance team is still chasing paper receipts, waiting for end-of-month expense reports, or issuing petty cash for team spending, there is a better way. The spend management market has matured significantly over the past decade, and a number of platforms now exist that give businesses real-time control over employee spending without slowing teams down. Soldo is one of the most established names in that space, particularly across the UK and Europe. If you are currently

Master data management has long been one of the most technically demanding and commercially consequential problems in enterprise IT. When data about customers, products, suppliers and locations is fragmented across dozens of systems, every downstream process suffers: AI outputs become unreliable, sales reporting breaks down, and regulatory compliance becomes harder to demonstrate. Reltio was built to solve exactly this problem, and for over a decade it has been one of the mos

Introduction to CallMiner If you run a contact centre, or you carry responsibility for customer experience, quality management, or compliance, CallMiner is a name you will almost certainly have encountered. The company has been building speech and conversation analytics technology since 2002 - making it one of the longest-standing specialists in a market that has become intensely competitive as AI has moved to the centre of enterprise technology investment. In 2025, CallMiner

For any large organisation, the monthly financial close is one of the most pressured and error-prone processes in the entire business. Spreadsheets, manual reconciliations, chasing approvals across time zones, and hunting down documentation in shared drives: it is a familiar story for finance teams everywhere. BlackLine has spent more than two decades building software specifically to fix this. It is now one of the most established names in finance technology, with over 4,400

For B2B SaaS companies, the journey from initial quote to recognised revenue has long been a patchwork of disconnected tools, manual workarounds, and fragile integrations. Nue is one of a new generation of platforms built to fix that, unifying CPQ, billing, subscription management, and revenue analytics in a single Salesforce-native system. This profile looks at what Nue does, who it serves, and how it stacks up against the alternatives. What are Nue? Nue was founded in 2019

HiBob is a modern HR platform built specifically for mid-sized, fast-growing companies that need something more sophisticated than a spreadsheet but do not want the complexity and cost of an enterprise-grade suite. Its platform - simply called Bob - has gathered a loyal following among technology firms, creative agencies, and globally distributed businesses that put employee experience at the heart of their HR strategy. This independent review covers what the Bob HR platform

Zendesk is one of the most recognised names in customer service software. Founded in Copenhagen in 2007 and now headquartered in San Francisco, the company has spent nearly two decades building a platform used by organisations ranging from fast-growth technology businesses to large global enterprises. With more than 20,000 customers worldwide and a product portfolio spanning AI-powered service automation, contact centre, workforce management, and employee service, Zendesk sit

HR software is perhaps the most common technology deployed in the world of business - helping companies to attract, develop, manage, pay, and retain their people. As AI integration accelerates, global workforce complexity grows, and employee expectations of technology rise, the HR software market in 2026 is getting ever larger and more complicated for HR leaders to understand. This guide provides a comprehensive overview of the major HR software options available in 2026. It

Security compliance has long been one of the most time-consuming and expensive burdens facing technology companies. Gathering evidence, managing audits, and maintaining continuous oversight across multiple frameworks once required dedicated teams and months of manual effort. Vanta has built its business around changing that. Founded in 2018 and now one of the most recognised names in automated compliance, Vanta offers a platform that replaces spreadsheet-based security manage

The Viewpoint Analysis Longlist Builder is a free tool that gives IT leaders a detailed, tailored list of enterprise technology options in minutes - so you go into your RFI or RFP process knowing exactly who should be in it. Introducing the Longlist Builder: The Free Tool That Comes Before Your RFI Today, Viewpoint Analysis is launching the Longlist Builder - a free, intelligent tool that generates a detailed, tailored technology longlist for your specific enterprise softw

Conga is one of the more established names in enterprise commercial operations software, covering contract lifecycle management, configure-price-quote, document automation, and billing on a single platform. It serves over 10,000 mid-market and enterprise customers globally, with particular strength in sectors where contract complexity and revenue risk are high. This profile sets out what Conga does, who it is best suited for, and how it compares to the alternatives - giving s

Governance, Risk and Compliance (GRC) software is the operational backbone of how organisations manage risk, meet regulatory obligations, and demonstrate accountability to boards, regulators, and customers. As regulatory complexity grows, third-party risk programmes expand, and audit functions face greater scrutiny, the GRC vendor landscape in 2026 is broader and more capable than ever. If your organisation is evaluating GRC software in 2026, this guide outlines the major sol

AuditBoard, the platform that over half of the Fortune 500 trusts to manage its GRC function, has become Optro. The rebrand was announced on 9 March 2026 at the Institute of Internal Auditors' Great Audit Minds conference in Las Vegas, and it marks something more significant than a cosmetic refresh. In this article, we cover who Optro is, what prompted the name change, what the new strategy means, and everything you need to know about the platform, its customers, its competit

ThoughtSpot are one of the key data analytics vendors. In this blog, we look at who ThoughtSpot are, what they do, and why they should be considered fo your project.

If you work in Finance, FP&A, or business operations at a mid-to-large enterprise, there is a good chance you have heard of Pigment. And if you haven't yet, the people around you almost certainly have. Founded in Paris in 2019 by Eléonore Crespo and Romain Niccoli – a former VC investor at Index Ventures and a seasoned tech entrepreneur who co-founded the European adtech success story Criteo – Pigment has grown at remarkable speed from a challenger startup into one of the mos

If you run marketing or analyst relations at a technology start-up or scale-up, you already know the frustration. You have a genuinely compelling product, real customer wins, and a clear point of view on your market. Yet when you approach the big-name IT Industry Analyst firms - the ones whose reports get quoted in every enterprise procurement process - the response ranges from politely non-committal to radio silence. The same thing happens when it comes to SEO and Generative

Companies of all shapes and sizes are looking to implement AI right now. The question for many is how to sort the best from the rest. As a Technology Matchmaker, Viewpoint Analysis are often asked for technology advice as we run our Technology Innovation Series and Technology Matchmaker Services. In this blog, we outline 25 enterprise AI technology ideas that might be worth looking at. From automating knowledge work and transforming customer service, to accelerating legal rev

Learn about the new and exciting ADP Lyric HCM solution - a brand-new HR solution developed by one of the most prominent HR vendors in the world.

ServiceNow's AI, Data, and Analytics strategy explained - how they are moving from workflows to the AI platform for business transformation to change the market.