Technology
Matchmakers
We are Technology Matchmakers - we sit between IT buyers and sellers - helping enterprise buyers select the right technology fast, and helping IT vendors understand, win, and retain the accounts that matter.
We help business leaders quickly find and select enterprise technology, and IT vendors to research and understand their buyers, and both to drive service improvement and retention.
Building a
Bridge
We are building a bridge between IT vendors and IT buyers. All of our services sit in the middle, helping each side better understand the other.
We know what it is like on both sides, so we have empathy for what each is trying to achieve. It is this bridge that helps us to ask the difficult questions or conduct the tricky balancing act to make the situation work.
Our services sit in three specific areas that mirror the flow of a typical customer lifecycle - Before Purchase, Buying, and Post Purchase:
Voice of the Buyer - helping IT vendors understand their future customers - including Account and Buyer Group Research, Buyer Group Interviews and Panels, and Loss Analysis.
Technology Selection - focused on the buyers of enterprise technology - including our Technology Matchmaker Service, 30-Day Selection Process, Rapid RFI, Rapid RFP, and more.
Voice of the Customer - helping to drive continued success post-sale for both parties - including services like Renewal Risk 360, Renewal Mediation, and IT Service Improvement.
Looking To Find
Technology?
If you know that you need to find and select new technology for your business or department, we help you find a solution quickly:
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Want to inject new ideas and innovation into your business or department? The Technology Innovation Series brings tech vendors, industry influencers, and service providers in a series of presentations.
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Unsure of what technology can help your business or department, try out our Technology Matchmaker Service.
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Do you have a project that needs new technology but you need to run an RFI? Try our Rapid RFI Service or our new 30-day Selection Process.
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Already have your shortlisted options and need to run a vendor selection? Our Rapid RFP Service is with you every step of the way.
For IT vendor sales and marketing teams, our Voice of the Buyer services are all focused on helping them understand their FUTURE buyers or prospect accounts.
The area includes our Account Research for ABM and Growth Marketing, Buyer Group Research, and Voice of the Buyer Interviews and Panels.
All focused on helping the team to understand their future customers like never before - so they can differentiate messaging to the right contacts.
Where our Voice of the Buyer helps IT sales and marketing teams understand their future customers, the Voice of the Customer area post sale - to ensure continued success for both the buyers and sellers.
This area is all about improving service and retaining customers. For example, our Customer Success Check-up is a great way to audit how your most important customers are feeling, and the Renewal Risk 360 and Renewal Mediation, as the names suggest, are focused on retaining key customers
Technology Ideas
and Vendor Selection
Our Technology Matchmaker Services are designed for you and your needs. Take a look at the Matchmaker Services fit to your industry:
If you have a business challenge but are not sure what technology can help you - you need the Technology Matchmaker Service.
The Technology Matchmaker Service is designed to bring the vendor community to your door. Whatever you are interested in, and whatever your business need, our Matchmaker Service can help.
A simple fixed-price service, we interview you and your team to understand your challenge, write up the vendor briefing document, and speak to the technology community - then host the presentations where each vendor presents how they can help you.
Featured Service
Rapid RFI
Process
If you have an upcoming project that needs technology, let Viewpoint Analysis take the weight off your shoulders and run the RFI process to find your technology options.
Our Rapid RFI (RRFI for short) is designed to quickly assess the market. We write the RFI document, contact and brief the vendors, host the Q&A call and RFI presentations.
Quickly transitioning you from 'what's available' to your shortlist of options.
Rapid
RFP
(RRFP)
When you have your shortlist of potential suppliers, our Rapid RFP (RRFP) is what you need to make a quick vendor selection.
We run the whole process for you - but not just that, we bundle in a variety of services to help your selection decisions and build your business case.
Our latest service - all about driving technology ideas and innovation across your business or department.
We arrange a series of technology innovation presentations involving technology vendors, service providers, and industry influencers.
Built to your need, industry niche, or department focus - and around your diaries.
The QUICKEST technology selection process on the market today - helping you go from a standing-start to a preferred vendor decision in one calendar month!
For Your
Role
The Matchmaker Services are also built specific to your role or technology area. ANY need and ANY role is covered - these include:
Read more about our four key services in the technology vendor selection area. Helping businesses to find technology at every stage of their procurement journey.
Take a look at our latest Longlist Guides - offering suggestions for potential vendors you may wish to include in your software market assessment.
Our guides cover everything from HR software to finance software, and from data software to customer experience technology!
Sales Team
Matchmaking
We matchmake for both the customer and vendor community. For the vendor marketing and sales team, it's about researching, targeting, and communicating with the ideal customer.
We do this through our account, sector, and buyer team research, our 'Voice of the Buyer' services, and through our Viewpoint Analysis-branded analysis and collateral.
NEW - our RFP Response Training Service comes after multiple vendor sales team requests to understand how they can improve RFP win-rates.
Learn how little changes can make a big difference when taking part in an RFP or RFI process, and what it's like to be on the other side of the fence.
Winning new business is no good if customer contracts are being canceled and revenue is lost on the other side of the business.
Our Renewal and Retention area focuses on spotting which customers are at the highest risk, and rescuing those almost certain to be leaving. With our support, vendors retain more high-value customers.
The most 'matchmaker' of all our services and the area that means the most to us.
Where Viewpoint Analysis comes into our own. Helping technology vendors to stand out from the crowd and to get their message across. Our Vendor Awareness Services are designed to promote your brand and generate awareness in the market.
Do you know your buyer group? The customer roles that you need to communicate with, both in the core team and the key influencers and approvers?
Our Voice of the Buyer services offer a unique opportunity to really understand your buyer group like never before. From our Buyer Group Panel and Interviews, to Win/Loss Analysis, and Buyer Group Research.
