Who are SmartRecruiters?
- Phil Turton
- Aug 1
- 3 min read
Who are SmartRecruiters?
SmartRecruiters is an enterprise talent acquisition (TA) platform - an applicant tracking system (ATS) with recruitment marketing, AI assistance, analytics, and onboarding - that helps large and mid‑sized organizations attract, select, and hire at scale. On August 1, 2025, SAP announced an agreement to acquire SmartRecruiters, with plans to integrate its capabilities into the SAP SuccessFactors HCM suite while continuing SmartRecruiters as a standalone offering in the near term. More than 4,000 organizations globally use the platform.
Where is SmartRecruiters headquartered?
Their global headquarters are in San Francisco in the United States of America.
How many people work for SmartRecruiters?
The company has grown exceptionally quickly since it launched its first product in 2015. At the time of writing, they employ approximately 700 people.
What does SmartRecruiters software do?
SmartRecruiters provides an end‑to‑end TA suite built on its SmartOS platform and an AI layer called Winston. Together they cover:
Attract: career sites, job distribution, recruitment CRM, text recruiting, and a conversational AI chat experience to engage candidates and recommend roles.
Select: core ATS for requisitions, workflows, and compliance; AI talent matching and AI‑powered screening to shortlist candidates; and dynamic scheduling to automate interviews.
Hire: offer management, analytics & insights for TA metrics/ROI, and new‑hire onboarding to hand off seamlessly into HR.
AI intelligence (Winston): matching, automated screening/reviews, candidate chat, and assistant‑style automation (a “hiring agent”) to reduce manual tasks and speed time‑to‑hire.
Ecosystem & integrations: open APIs and a marketplace to connect assessments, background checks, HCM suites, and other HR tools.
Notable outcomes highlighted by customers include reduced time‑to‑hire and admin, and improved hiring velocity - particularly for high‑volume hiring.
Who are SmartRecruiters customers?
More details of key wins and their most important customers can be found on the SmartRecruiters website. We have picked out three examples:
Starbucks (Australia) – reports 56% reduction in new‑hire turnover after moving to SmartRecruiters, aligning the candidate experience with the consumer brand.
Frasers Group (retail) – reduced time to hire from 23 to 9 days using SmartRecruiters’ AI to process high‑volume candidates efficiently.
Deloitte – achieved a 65% increase in hires YoY, citing intuitive usability at scale.
The company also cites global brands such as Amazon, Visa, and McDonald’s among its 4,000+ customers
What are the alternatives to SmartRecruiters?
If you’re looking for options, typical alternatives include:
Greenhouse – widely used ATS focused on structured hiring and robust integrations (popular with tech and growth companies).
Lever – ATS + CRM capabilities for outbound/sourcing‑heavy teams.
iCIMS – enterprise TA suite with strong global scale and compliance.
Workday Recruiting – recruiting module within the broader Workday HCM platform (appeals to Workday customers seeking suite consolidation).
Oracle Taleo (Oracle Recruiting) – long‑standing enterprise recruiting solution, often considered by Oracle HCM customers.
Including SmartRecruiters in technology selection
If you are looking for new recruitment software, the next step might be to conduct a brief market scan and compile a list of potential options. The best way to do this is to invite the most suitable vendors to an RFI process or, even quicker, a Technology Matchmaker. Either is a great way to go from a list of different players, to the ones that will make up a shortlist.
Want to know more about SmartRecruiters?
If you'd like to learn more about SmartRecruiters, check out their website and learn more about their 'Superhuman Hiring'.