When you're looking for a reliable, performance‑driven technology vendor - especially one centered on digital experience and observability - Riverbed deserves a close look. This blog serves as your one‑stop resource: who they are, what they do, how they add value, suitable alternatives, and how Viewpoint Analysis can help you find your perfect partner. Who are Riverbed? Riverbed is a long-established player in the enterprise technology space, best known for helping organizati

An RFI (or request for information) is usually the first step in the procurement process. It is a tried and trusted way to research the potential options available in the market and then narrow those options down to a shortlist. But, how do you run the best RFI process? An RFI that will engage the market and deliver the outcomes that you need? In this article, we look at what an RFI is and what you need to do (and not do) to really get the most out of the process. Viewpoint A

Who are SmartRecruiters? SmartRecruiters is an enterprise talent acquisition (TA) platform - an applicant tracking system (ATS) with recruitment marketing, AI assistance, analytics, and onboarding - that helps large and mid‑sized organizations attract, select, and hire at scale. On August 1, 2025 , SAP announced an agreement to acquire SmartRecruiters, with plans to integrate its capabilities into the SAP SuccessFactors HCM suite while continuing SmartRecruiters as a standalo

If you are in sales or marketing, knowing about company profiling - the mechanism by which we understand a prospective customer and as a result, we can target them effectively - is exceptionally important. It is only by putting the time in to research a client, that we can then tailor our content, messaging, and language to differentiate our business and service. It is perhaps the most unpopular job for any sales or marketing team. For large accounts, the process should take

Has your IT relationship broken down or on the brink of it? If you are looking for an IT mediator, someone to help mediate between the...

If you are soon to be entering the market for new software - you will likely be writing a software RFP - a request for proposal built explicitly for the purchase of enterprise software. Viewpoint Analysis runs software selection processes for companies of all shapes and sizes, and in this blog, we will run through some of the key elements that you are going to want to include in your software RFP - items that will make the difference between a successful RFP process, and....n

Warehouse Management Software is a fundamental technology for a range of key industries - from manufacturing to retail, and from distribution to post. Utilising modern warehouse management solutions (also referred to as WMS) is a game-changer and should be seen as a differentiator to outflank competitors. Viewpoint Analysis acts as a Technology Matchmaker, we run vendor selection services for companies of all shapes and sizes. We believe the enterprise technology market is c

Astronomer is a global software business operating in the data area, offering one platform for a company's entire data pipeline lifecycle. Headquartered in New York, they are most closely associated with the 'Astro' unified DataOps platform built on Apache Airflow. In this blog, we look at who Astronomer are, what they do, and everything you need to know to understand the business and its technology capability. What Do Astronomer Do? Astronomer's technology helps organization

An RFP isn’t just a formality – it’s your chance to shape the buying process and attract the right suppliers. In this blog, we explain what an RFP writer does, how to write an RFP that gets real responses, and why investing in the right structure and message can save weeks of wasted effort.

When enterprise technology vendors think about marketing and selling their solution, they often focus too narrowly on individual personas - perhaps the CIO or the IT Director. But in many large technology purchases, it’s not just one or two people making the decision - it’s likey to be ten or more. Understanding the full buyer group  is essential if you want your messaging, outreach, and campaigns to cut through. Yet we find that many marketing teams are relying on assumption

Have you considered using an IT Mediator? A person or company that can sit between the IT supplier and the customer and be the middle ground? It's a much better way of solving disputes and much cheaper and less damaging than going down the legal road.

Many UK businesses have never issued a formal software RFP or RFI before, and many IT vendors haven’t been trained to respond effectively. At Viewpoint Analysis, we support both sides with expert help, from writing and running RFPs to coaching sales teams on how to respond and win. Whether you're buying software or bidding to supply it, our RFP support services make the process faster, clearer, and more successful.

If you’re seeing low customer health scores or worrying signs from key accounts, it’s time to act. In this blog, we explore what a Customer Health Score is, why it matters, and how IT vendors can take practical steps to improve it. From conducting structured Customer Success Checkups to acting on early warning signs, we share proven strategies to boost satisfaction, strengthen relationships, and protect renewal outcomes.

At Viewpoint Analysis, we partner with companies around the world to research their ABM accounts, helping them understand each prospect deeply and tailor messaging to the right contacts. After analyzing hundreds of organizations, we’ve learned that ABM account selection is the most crucial first step to success. In this blog, we’ll share our perspective on what makes an ideal ABM account - what to consider, what to avoid, and how to set yourself up for a powerful, personalize

Looking for a new CRM solution for your business, take a look at our latest blog highlighting the UK CRM software vendors that you should take a look at for your long list of potential options.

It’s the question every technology vendor should  be asking - what do buyers really think about us? You might have your own assumptions. Your sales team hears anecdotal feedback. Your marketing team runs surveys. But rarely do vendors take the time to step back and run a truly independent, in-depth investigation into how their prospects, customers, and partners actually  perceive them. They just guess and hope for the best. They invest money into the marketing function and ba

Running an RFP doesn’t need to take months. At Viewpoint Analysis, we help you run a structured, collaborative, and effective RFP in just 30 days. This blog shows how -and why speed matters when selecting new enterprise technology.

If you’ve been exploring ways to improve customer experience or win more business, you’ve likely come across two important terms: Voice of the Customer  and Voice of the Buyer . While they sound similar, they answer very different questions, and understanding both is key to building a better, more competitive business. At Viewpoint Analysis, we work directly with both enterprise buyers and technology vendors. That gives us a unique, independent position to help you uncover wh

It's easy to assume that when a software solution or IT service isn't working well, the answer is to replace it. But in many cases, the...

Looking for sample RFP questions? Well, perhaps there is a different approach that you can take. When looking to run a selection process and issue an RFP, companies spend time trying to find example questions to give them a shortcut. The problem is, the market has moved on and sending vendors lots of questions is a thing of the past. Requests for Proposal (RFPs) have been a common practice for engaging vendors and finding new technology solutions for many, many years. However