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Account Research

Our Deal-Based Marketing Account Research (DBM account research) service is designed to support the marketing team to deliver targeted and impactful marketing messages through deep customer insight.

When a critical new opportunity enters the sales pipeline, the DBM strategy ensures that marketing is working in tandem with the sales team by driving the right marketing messages to the right contacts at the right time. In order to do this, Viewpoint Analysis conduct critical account research and account intelligence work to provide the marketing team with the key contacts and business insight they need to perform their work effectively.

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Deal Based Marketing
Account Research

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DBM Tactics

The DBM Account Research is delivered as a bespoke service to each of our clients. We act as an extension of your marketing and sales team and will conduct the research that you need to successfully deploy your deal-based marketing.

What might we look at?

  • Key and Executive Contacts

  • Business Strategy

  • Key Business Targets 

  • Incumbent Technology

  • Terminology and Acronyms

  • Recent News

We quickly look to find out what we believe your team will need to know - it's then over to you.

ABM Research

Download our latest whitepaper to understand what your Account Research should look like, what you need to know, and where you should go looking for it.



We produce account research and profiling for a variety of technology companies across the globe. One example is Nexthink, the Swiss-based Digital Employee Experience vendor.

"You were a delight to work with. You added value to our program as Sales ‘respected’ the opinions and research of a fellow salesperson and someone that had credibility of working in the SaaS environment. You provided a lot of value add and advice which enhanced our program. You also went over and above when we asked you to. The account plans have been very well received and we are now tweaking them so that BDRs can take on this effort moving forward. What you created has built the foundation for our Targeted Account approach".

Laura Blackie, Director, ABM and Partner Marketing

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Proven Pedigree

Our previous research has covered a range of different global businesses. Here are just a few examples:

Walmart - Volvo - JP Morgan - Unilever - Citi - Gallagher - Sanofi - Coca-Cola - Santander - AstraZeneca - E.ON - Robert Bosch - and more.

If you would like to see an example of our research, please contact us and we will send a redacted report.


Would you like to know more about our DBM Account Research service? If so, drop us a note below to request a callback. We will also send you an example of a real piece of research!

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