Our Deal-Based Marketing Account Research (DBM account research) service is designed to support the marketing team to deliver targeted and impactful marketing messages through deep customer insight.
When a critical new opportunity enters the sales pipeline, the DBM strategy ensures that marketing is working in tandem with the sales team by driving the right marketing messages to the right contacts at the right time. In order to do this, Viewpoint Analysis conduct critical account research and account intelligence work to provide the marketing team with the key contacts and business insight they need to perform their work effectively.
Deal Based Marketing
The DBM Account Research is delivered as a bespoke service to each of our clients. We act as an extension of your marketing and sales team and will conduct the research that you need to successfully deploy your deal-based marketing.
What might we look at?
Key and Executive Contacts
Key Business Targets
Terminology and Acronyms
We quickly look to find out what we believe your team will need to know - it's then over to you.
Our previous research has covered a range of different global businesses. Here are just a few examples:
Walmart - Volvo - JP Morgan - Unilever - Citi - Gallagher - Sanofi - Coca-Cola - Santander - AstraZeneca - E.ON - Robert Bosch - and more.
If you would like to see an example of our research, please contact us and we will send a redacted report.
Would you like to know more about our DBM Account Research service? If so, drop us a note below to request a callback. We will also send you an example of a real piece of research!