Account Profiling
Account Profiling is so crucial to the sales and marketing team. Once you have your list of target or key accounts, the job really begins.
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The first step is to profile your accounts. What does Account Profiling mean? It's all about understanding the business - what do they do? What's important to them?...and who do you need to contact in order to sell your products or services?
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Account Profiling is both an art and a science. It can also be a long process and takes time - time that your teams generally can ill afford to lose. That's where Viewpoint Analysis steps in - while you worry about the day job, we take on the account profiling and report back with the information that you need.
Account Profiling
Any Company
We can profile any company, anywhere in the world. Our work has seen us research accounts on every continent, from drink manufacturers in Mexico, to pharma companies in Australasia and banking and insurance businesses across Europe. We research any account important to you.
Any Size Company
Our account profiling has seen us investigate accounts of up to 2 million employees. The size of the account is no concern. If it is a key account for you and your business, we will do the research to make sure we know everything about them - so you do too! We only need the name!
Any Interest Area
Every client sells something different, and they sell it to a different target audience. We just need to know what you sell and who your general audience is, we then do the rest. We will find out the issues they face. We will tell you who you need to be communicating with. Any area.
What's
Covered?
What does our account profiling cover? Well, it's bespoke to you and your account research needs and therefore that will drive our work. We tend to cover the following areas:
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Company Strategy
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Key Priorities & Projects
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Company News
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Technology In Use
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Key Contacts
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Suggested Messaging
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Important Terminology to Use
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And Much more.
Example Research
Report
Our previous research has covered a range of different global businesses. Here are just a few examples:
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Walmart - Volvo - JP Morgan - Unilever - Citi - Gallagher - Sanofi - Coca-Cola - Santander - AstraZeneca - E.ON - Robert Bosch - and more.
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If you would like to see an example of our research, please contact us and we will send a redacted report.
Customer
Testimonial
We produce account research and profiling for a variety of technology companies across the globe. One example is Nexthink, the Swiss-based Digital Employee Experience vendor.
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"You were a delight to work with. You added value to our program as Sales ‘respected’ the opinions and research of a fellow salesperson and someone that had credibility of working in the SaaS environment. You provided a lot of value add and advice which enhanced our program. You also went over and above when we asked you to. The account plans have been very well received and we are now tweaking them so that BDRs can take on this effort moving forward. What you created has built the foundation for our Targeted Account approach".
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Laura Blackie, Director, ABM and Partner Marketing
