ABM
Account Research
Customer understanding and account intimacy are key to a successful Account-Based Marketing plan. Do you know your target customers sufficiently to really do the best ABM job possible?
Our ABM Account Research is where we research your key ABM targets and improve your account intelligence. With two variants of our research we focus on 1:1 and 1:few accounts. For 1:1 we spend 2 to 3 days on each account, reporting back with a comprehensive report detailing all aspects of the account and the individuals that you must market to. For 1:few, we hit the key elements that you need to know to move quickly.
Account Based Marketing
Account Research
What's
Covered?
What does our account research cover? Well, it's bespoke to you and your account research needs and therefore that will drive our work. We tend to cover the following areas in our 1:1 research.
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Company Strategy
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Key Priorities & Projects
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Company News
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Technology In Use
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Key Contacts
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Suggested Messaging
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Important Terminology to Use
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And Much more.
Customer
Testimonial
We produce account research and profiling for a variety of technology companies across the globe. One example is Nexthink, the Swiss-based Digital Employee Experience vendor.
"You were a delight to work with. You added value to our program as Sales ‘respected’ the opinions and research of a fellow salesperson and someone that had credibility of working in the SaaS environment. You provided a lot of value add and advice which enhanced our program. You also went over and above when we asked you to. The account plans have been very well received and we are now tweaking them so that BDRs can take on this effort moving forward. What you created has built the foundation for our Targeted Account approach".
Laura Blackie, Director, ABM and Partner Marketing
Example Research
Report
Our previous research has covered a range of different global businesses. Here are just a few examples:
Walmart - Volvo - JP Morgan - Unilever - Citi - Gallagher - Sanofi - Coca-Cola - Santander - AstraZeneca - E.ON - Robert Bosch - and more.
If you would like to see an example of our research, please contact us and we will send an example report - let us know if you would like the 1:1 or 1:few research.
