Customer understanding and account intimacy are key to a successful Account-Based Marketing plan. Do you know your target customers sufficiently to really do the best ABM job possible?
Our ABM Account Research is where we research your key ABM targets and improve your account intelligence. We spend 2 to 3 days on each account, reporting back with a comprehensive report detailing all aspects of the account and the individuals that you must market to.
Account Based Marketing
What does our account research cover? Well, it's bespoke to you and your account research needs and therefore that will drive our work. We tend to cover the following areas:
Key Priorities & Projects
Technology In Use
Important Terminology to Use
And Much more.
Our previous research has covered a range of different global businesses. Here are just a few examples:
Walmart - Volvo - JP Morgan - Unilever - Citi - Gallagher - Sanofi - Coca-Cola - Santander - AstraZeneca - E.ON - Robert Bosch - and more.
If you would like to see an example of our research, please contact us and we will send a redacted report.