Strategic accounts are usually critical to the salesteam's success. They are the big companies in the patch. The prestige businesses with the deepest pockets and most impressive logos. The accounts that should make the difference between a great year, and an average one.
We take the pressure of your salesteam by researching the strategic accounts - which takes an average of 2 to 3 days to do properly. We make sure that you know all there is to know about the account and can communicate with them with insight and knowledge - and ultimately differentiate your company from your biggest competitors.
Account Based Marketing
What does our account research cover? Well, it's bespoke to you and your account research needs and therefore that will drive our work. We tend to cover the following areas:
Key Priorities & Projects
Technology In Use
Important Terminology to Use
And Much more.
Our previous research has covered a range of different global businesses. Here are just a few examples:
Walmart - Volvo - JP Morgan - Unilever - Citi - Gallagher - Sanofi - Coca-Cola - Santander - AstraZeneca - E.ON - Robert Bosch - and more.
If you would like to see an example of our research, please contact us and we will send a redacted report.