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Profile
Join date: Nov 6, 2019
About
Phil Turton is the owner and Managing Director of Viewpoint Analysis Ltd. After spending almost 25 years in technology sales, working for industry leaders like SAP, HP, SuccessFactors, and Informatica, he set-up Viewpoint Analysis in 2021 to bring technology buyers and sellers together. Sitting in a unique position in the middle of the buyer/seller relationship, he runs super-quick RFI and RFP processes to help business quickly find and select new technology, and works with a variety of tech vendors to help them understand their customers and prospects better.
Posts (111)

May 7, 2025 ∙ 4 min
What’s the Difference Between Voice of the Customer and Voice of the Buyer?
If you’ve been exploring ways to improve customer experience or win more business, you’ve likely come across two important terms: Voice...
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Apr 29, 2025 ∙ 4 min
IT Service Mediation: How a Trusted Third Party Can Help Rescue Failing IT Relationships
It's easy to assume that when a software solution or IT service isn't working well, the answer is to replace it. But in many cases, the...
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Mar 26, 2025 ∙ 4 min
Sample RFP Questions and How to Get the Most Out of the Process with a Problem Statement Approach
Looking for sample RFP questions? Well, perhaps there is a different approach that you can take. When looking to run a selection process...
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Phil Turton
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Owner, Viewpoint Analysis
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